TEGNA’s Premion Launches Premion Audience Selects Data Management Platform for Advertisers
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MCLEAN, Va. – TEGNA Inc. (NYSE: TGNA) and Premion launched its proprietarily-built data management platform (DMP) called Premion Audience Selects which includes 2,000 first-party unique over-the-top (OTT) audience segments. Premion Audience Selects is a first-of-its kind DMP that will increase the value of OTT ad impressions and provide accuracy, trust and transparency as well as cross-platform […]
“MCLEAN, Va. – TEGNA Inc. (NYSE: TGNA) and Premion launched its proprietarily-built data management platform (DMP) called Premion Audience Selects which includes 2,000 first-party unique over-the-top (OTT) audience segments. Premion Audience Selects is a first-of-its kind DMP that will increase the value of OTT ad impressions and provide accuracy, trust and transparency as well as cross-platform […”Source
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