The Atlantic Signs W+K to Create a New Brand Campaign
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The agency will create consumer-facing campaigns for the magazine.
“The agency will create consumer-facing campaigns for the magazine.”Source
Publishers and platforms
Antitrusts Across The Atlantic; Measuring Ad Revenue In Robux
Google can’t stop catching fines in Europe; Roblox game developers might finally get a cut of a revenue; and eBay is getting into the AI game.
The Atlantic Partners with Knotch to Deliver Content Intelligence
The Atlantic is the first publisher to partner with Knotch, a next-generation content intelligence platform that enables media outlets to provide advertisers with deep insights about the performance of sponsor content. Applying Knotch’s industry-leading content intelligence technology to The Atlantic’s branded content partnerships will elevate the standard for content marketing measurement in the advertising community […]
KnotchThe Atlanticadvertisers
The Atlantic Turns to OOH Advertising to Show Off Its Redesign
A decade ago, the world—and the way the news cycle works—was decidedly different. It’s also the last time The Atlantic underwent a redesign. (Adweek)
The Atlantic Expands In-House Agency With Acquisition of Design Firm
Former U.S. Huge president Kate Watts will become president of the offering.
The Atlantic Expands In-House Agency With Acquisition of Design Firm
Former U.S. Huge president Kate Watts will become president of the offering.
The Atlanticdesign firm
The Atlantic Is Rebranding Its In-House Creative Consultancy After 5 Years
The creative consulting service’s focus is on digital work.