Belgian court rules IAB Europe's ad consent framework illegal
BelgiumAd Spot Finder news desk
Our automated news desk wrote this from the source below.
Ad tech vendors, publishers and advertisers can no longer rely on IAB Europe's Transparency and Consent Framework for tracking-based programmatic ads in Europe after a Belgian appeals court ruling.
Belgian appeals courtIAB EuropeAd tech vendors, Publishers, Advertisers
“At long last the most prominent GDPR case targeting the legal standing of the IAB Europe’s Transparency & Consent Framework (TCF) has been settled. A Belgian appeals court has ruled on how ad tech vendors, publishers and advertisers can continue to use programmatic advertising in Europe. “Well, here we are,” IAB Europe CEO Towney Feehan […]”Source