The Royal Rumble Is On For Who Wins Contextual Advertising
Ad Spot Finder news desk
Our automated news desk wrote this from the source below.
Contextual advertising isn’t the privacy-safe panacea everyone thinks it is. As user-level IDs diminish on the web and in apps, publishers and ad tech companies are fighting over what “contextual advertising” even means and who has the right to serve contextual placements. The purpose of contextual advertising is to target elements of the media, like […]
“Contextual advertising isn’t the privacy-safe panacea everyone thinks it is. As user-level IDs diminish on the web and in apps, publishers and ad tech companies are fighting over what “contextual advertising” even means and who has the right to serve contextual placements. The purpose of contextual advertising is to target elements of the media, like […]”Source