The Wall Street Journal Offers Ad Recall Guarantee to Print Advertisers

The Wall Street Journal Offers Advertisers a Performance Guarantee Timed to the Election

Some brands are going dark for the election. WSJ has data to convince them otherwise.

UpdateGlobalWall Street Journal2 years ago

Wall Street Journal seeks to broaden subscriber base in multi-million-dollar campaign

CampaignGlobalWall Street Journal2 years ago

How The Wall Street Journal is leveraging first-party data and ensuring brand safety for advertisers

UpdateGlobalWall Street Journal3 years ago

The Wall Street Journal Touts First-Party Data as Key to Repeat Media Buys

Advertisers were 37% more likely to renew if their prior campaigns used first-party data.

AcquisitionGlobalWall Street Journal5 years ago

The Wall Street Journal, Barron’s Group Emphasize First-Party Data to Advertisers

Executives showcased new data on changing consumer behavior at the NewFronts.

UpdateGlobalWall Street Journal6 years ago

The Wall Street Journal takes aim at social media ‘noise’ in new ad campaign

You’d think we know better, but it’s telling that today’s newspapers need to remind us there’s a difference between a meme or an ad we see on Facebook versus a well-sourced news article.

UpdateGlobalWall Street Journal7 years ago