The Washington Post launches its first interactive TV ad
Ad Spot Finder news desk
Our automated news desk wrote this from the source below.
The Washington Post is getting into the nascent realm of interactive TV advertising, with a new campaign for Jaguar on Apple TV that lets viewers become active watchers by clicking through photos of the car. Interactive TV advertising was supposed to combine the digital media’s targeting and engagement with the big screen, but scalability issues have made it slow to take off. It’s not clear how users will react, too, which is why the ad, built with help from Velocity Made Good, turns off after 15 seconds. “The big question is, what do our readers think,” the Post’s Anthony DeMaio said. “Is thi
“The Washington Post is getting into the nascent realm of interactive TV advertising, with a new campaign for Jaguar on Apple TV that lets viewers become active watchers by clicking through photos of the car. Interactive TV advertising was supposed to combine the digital media’s targeting and engagement with the big screen, but scalability issues have made it slow to take off. It’s not clear how us”Source
More like this
The Washington Post debuts AI-personalized podcasts to hook younger listeners
The Washington Post has used AI to build a pick-your-own-format news podcast, letting listeners choose the topics, hosts and duration.
The Washington Post adds AI-generated audio to three newsletters
The Washington Post added AI-generated audio (and AI-read ads) to three politics- and policy-focused newsletters.
The Washington Post Is Making Its Programmatic Platform Available to Publishers Web-Wide
Assistance from its programmatic sales and engineering team is also available.
The Washington Postpublishers
The Washington Post scrapped many programmatic tools to comply with GDPR
Months after GDPR took effect, the Post still has Google’s ad exchange in non-personalized mode.
The Washington Post puts a price on data privacy in its GDPR response — and tests requirements
The Washington Post is pitching a $90-a-year “premium EU subscription” to E.U. visitors in exchange for the privilege of not having their data tracked.
The Washington Post brings artificial intelligence to its native ads
The newspaper is using its news-writing bot technology to help native ads perform better.