The Washington Post rolls out new customizable content ad unit
Ad Spot Finder news desk
Our automated news desk wrote this from the source below.
The Washington Post is taking a page from Facebook and Snapchat with a new branded content ad format. Post Cards breaks down the components of a branded content campaign into its different parts (slideshows, galleries, text, video) and presents the ad to users based on their consumption history on the site. The product borrows from the social networks’ thinking differently about creative, the Post’s Jarrod Dicker said. “They know each user consumes content in a different way,” he said.
“The Washington Post is taking a page from Facebook and Snapchat with a new branded content ad format. Post Cards breaks down the components of a branded content campaign into its different parts (slideshows, galleries, text, video) and presents the ad to users based on their consumption history on the site. The product borrows from the social networks’ thinking differently about creative, the Post”Source
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