Verizon Partners with Reset Digital and Yahoo to Drive Diverse Media Outcomes
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Verizon, Reset Digital and Yahoo announce a new partnership designed to help Verizon improve audience engagement through the use of Reset Digital’s advertising network. Since the pilot launch in August, 2022, the partnership has enabled Verizon to reach a new multicultural audience. “Reset Digital’s science and technology-driven approach can help us identify the right content for our […]
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“Verizon, Reset Digital and Yahoo announce a new partnership designed to help Verizon improve audience engagement through the use of Reset Digital’s advertising network. Since the pilot launch in August, 2022, the partnership has enabled Verizon to reach a new multicultural audience. “Reset Digital’s science and technology-driven approach can help us identify the right content for our […]”Source
Yahoo confirms it exited the SSP business for DSP focus
Advertisers using Yahoo's DSP now deal with a company that fully exited the SSP business in 2023 and has finished moving that DSP infrastructure to the public cloud.
Yahoo SSPYahoo DSP
TripleLift & RESET Digital Join Forces: Revolutionizing Diverse-Owned Media Ad Spend
TripleLift (an SSP), RESET Digital (a DSP), and TripleLift’s UNREP (Underrepresented Voices) joined forces to package impressions directing dollars straight to minority-owned media across display, video, and CTV.
TripleLift and Reset Digital Forge Partnership to Help Advertisers Meet Diverse Spending Goals All The Way Through The Programmatic Ecosystem
TripleLift, the ad tech platform elevating digital advertising across every screen, and Reset Digital, a first-of-its-kind platform that gives brands and publishers broader and deeper audience reach across all communities, today announced a partnership to significantly expand diverse spend and representation across the programmatic ecosystem. Together, the companies are offering advertisers multiple pathways to ensure […]
Yahoo shuts down its supply-side platform and the Gemini native ad platform to focus its ad technology on the Yahoo DSP.
The company is laying off more than 1,600 in a decision that it says is strategic, not economic.
Yahoo and Taboola entered a 30-year exclusive commercial agreement under which Taboola exclusively powers native advertising across Yahoo's digital properties, buyable through the Yahoo DSP.