WarnerMedia Issues RFI for Audience Measurement Amid Shift in Viewer Habits
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WarnerMedia is seeking a variety of new audience measurement solutions as people’s viewing habits change rapidly with the growth in streaming video. The company, which is being spun off from AT&T to merge with Discovery, sent out a request for information (RFI) from 10 to 15 measurement providers and will narrow the list of finalists […]
“WarnerMedia is seeking a variety of new audience measurement solutions as people’s viewing habits change rapidly with the growth in streaming video. The company, which is being spun off from AT&T to merge with Discovery, sent out a request for information (RFI) from 10 to 15 measurement providers and will narrow the list of finalists […]”Source