Young Hollywood Focuses On Video Ad Quality As It Ramps Up PMP Deals
Ad Spot Finder news desk
Written from the source below by this site's news desk, not by a person.
Custom content was all the rage even as early as 2007, when entrepreneur and actor RJ Williams founded celebrity and lifestyle site Young Hollywood. The millennial-focused publisher claims it averages 150 million monthly video views across desktop, mobile, OTT and social today. Young Hollywood evolved from content partnerships with portals like AOL, Yahoo and YouTube, […]
“Custom content was all the rage even as early as 2007, when entrepreneur and actor RJ Williams founded celebrity and lifestyle site Young Hollywood. The millennial-focused publisher claims it averages 150 million monthly video views across desktop, mobile, OTT and social today. Young Hollywood evolved from content partnerships with portals like AOL, Yahoo and YouTube, […]”Source
Spotify Partner Program expands to 35 new markets
Spotify's Partner Program expanded to more than 35 new markets, letting eligible creators earn from Premium video revenue, free-tier ad revenue, and embedded sponsorships they sell themselves.
Spotifycreatorsembedded sponsorships
Duolingo offers attention-guaranteed ads powered by Adelaide
Duolingo will use Adelaide's Attention Unit metric to guarantee minimum media-quality thresholds across its in-app ad inventory for advertisers.
AdelaideDuolingoadvertisers
Daily Mail Launches Unit to Push Social Video to 33% of Direct Ad Revenue by 2027
The tabloid expects revenue from social video to make up more than a third of its direct advertising business by 2027, up from 20% today.
Cutwater Puts Cosmopolitan Cocktails on Speed Dial with Ontario Motel Takeover - Little Black Book