Zillow opens its housing-intent data to Pinterest's ad product

LaunchedSocial · First-party dataGlobal

Ad Spot Finder news desk

Our automated news desk wrote this from the source below.

Zillow became the first company to share housing-intent data with Pinterest, letting advertisers target ads to people showing signs of house hunting.

ZillowPinterest Ads

“The company is the first to open up housing-intent data to Pinterest’s ad product.”
Source

More like this

FTC settlement forces Redfin back into rental ad business

Redfin must resume selling rental ads as a listings publisher after settling its FTC antitrust case with Zillow.

FTCZillow and Redfinrental ad listings

Policy changeCommerce · Rule changeUnited StatesFavicon of ZillowZillow

Zillow and Redfin settle FTC antitrust case

Policy changeGlobalFavicon of ZillowZillow

Zillow Slides Home With MLB Sponsorship 03/24/2026

UpdateGlobalFavicon of ZillowZillow

Zillow launches 'Someday Starts Today,' a campaign for every stage of the home journey

CampaignGlobalFavicon of ZillowZillow

HGTV Title Partnership Is Brand Slam For Zillow 04/24/2024

LaunchedGlobalFavicon of ZillowZillow

Zillow gets into the mortgage business, acquires Mortgage Lenders of America

Zillow, the publicly traded real estate portal and lead generation service, has acquired Mortgage Lenders of America. This is Zillow’s first move into originating mortgages. Until now, the company’s focus in this space was on providing home buyers with quotes from a variety of third-party lenders. The financial details of the transaction were not disclosed. Mortgage Lenders […]

ZillowMortgage Lenders of America

AcquisitionWeb · AcquisitionGlobalFavicon of ZillowZillow