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Follow the launches, price changes and new rules that change where you can buy ad spots. Each story is dated and filed under the companies involved.
BrazilEletromidia partners with RPC to expand ad sales in Parana
Advertisers can now buy Eletromidia's out-of-home inventory through an expanded commercial partnership with RPC in Parana, Brazil.
RPCEletromidia
Disney and Amazon Ads strike programmatic ad deal in Brazil
Advertisers in Brazil can now buy Disney's ad inventory programmatically through Amazon Ads.
Amazon AdsDisney
Amazon AdsVIOOH partners with RZK Digital for programmatic DOOH in Brazil
Advertisers can now buy RZK Digital's out-of-home screens across Brazil's urban bus terminal network programmatically through VIOOH.
Eletromidia acquires Belo Horizonte OOH firm Urbana Mídia
Advertisers can now reach Urbana Mídia's Belo Horizonte out-of-home ad inventory through Eletromidia after the acquisition.
EletromidiaUrbana Mídia
Wellhub launches TV screens in partnership with an Eletromidia company
Wellhub, the fitness benefits platform, is launching a TV screen network through a partnership with an Eletromidia-owned operator.
EletromidiaWellhub
Eletromidia buys Clear Channel's outdoor ad network in Brazil
Eletromidia acquired Clear Channel's outdoor advertising network in Brazil for R$80 million, expanding its OOH inventory.
EletromidiaClear Channel
TIM and Digital Turbine Announce Partnership to Enhance Mobile User Experience in Brazil
The Partnership Will Bring DT’s Personalized App Recommendations and Seamless Mobile Experiences to Tim Users AUSTIN, Texas and RIO DE JANEIRO — TIM Brazil, 5G leader in Brazil, and Digital Turbine, the company that connects the mobile ecosystem through innovative experiences, have announced a strategic partnership to enhance the smartphone experience for millions of TIM […]
Digital TurbineTIM Brazil
SBT Launches Its First FAST Channel, TV Zyn, With Amagi and AD Digital
Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV (CTV), announced that Sistema Brasileiro de Televisão (SBT), a leading TV network in Brazil, has partnered with Amagi and AD Digital to launch, distribute, and monetize its first FAST channel, TV Zyn, on Free Ad-supported Streaming TV (FAST) platforms. The channel, which […]
JCDecaux and VIOOH Launch Programmatic Digital Out-Of-Home In Brazil
JCDecaux SA, the number one outdoor advertising company worldwide, in partnership with VIOOH, the leading premium global digital out-of-home supply-side platform, announced today the launch of their programmatic DOOH offering for the Brazilian market. Using the VIOOH platform, JCDecaux will be able to offer its clients effective programmatic digital out-of-home campaigns on its premium screens […]
You & Mr. Jones Acquires Brazilian Data Agency
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Instacart Exit Seth Dallaire, out! Instacart’s ad chief is jumping over to Walmart as chief revenue officer amid a shakeup in the grocery delivery service’s executive ranks, Business Insider reports. Dallaire will work to scale Walmart Connect, the retail giant’s ad platform unit – […]
You & Mr. JonesBrazilian data agency
Revcontent Signs Major Brazilian Financial Publisher, Money Times
Revcontent, a leading content marketing and native advertising platform, announces its strategic partnership with Brazilian financial powerhouse Money Times. The up-and-coming, independent outlet covers the latest stories in the financial markets and has soared in popularity in recent months, quickly becoming a favorite among investors, analysts, managers and enthusiasts of the Brazilian economic environment. A new […]
Money TimesRevcontent
Accenture Agrees to Acquire Brazilian Content Marketing Agency, New Content
New Content Will Enhance Accenture Interactive’s Ability to Connect People and Brands Through Strategic, Relevant Content Experiences Accenture has entered into an agreement to acquire New Content, an independent Brazilian content marketing agency, to strengthen its customer experience services provided through Accenture Interactive. The acquisition will enhance Accenture Interactive’s ability to serve its clients in Latin America with […]
AccentureNew Content
Predicta Acquires Melt DSP
This week in the LATAM Roundup: Predicta acquires Melt DSP in Brazil. Now renamed Predicta Melt, the company will offer programmatic solutions both for sell side and buy side; YouTube’s audience in Brazil surpasses Pay TV; and, finally, Video on Demand […]
PredictaMelt DSP
WPP Acquires Another Brazilian Ad Agency
In this week’s LATAM Roundup: RTB House launches its Latin American operations and the first local office, in Sao Paulo, Brazil; another acquisition for WPP Group in Brazil – and according to specialists, more acquisitions to come, in general, with […]
WPPBrazilian ad agency
WPP Group Acquires Brazilian Programmatic Agency
This week’s LATAM RoundUp brings the latest information of the WPP Group buyout in Brazil with the acquisition of Jüssi; Class C mobile broadband data; Buscapé’s new CEO; and the exclusive piece by Edmardo Galli, general manager LATAM, IgnitionOne, about […]
JüssiWPP
AppNexus To Acquire Real Media Latin America, Brazil-Based Ad Tech Player
In the latest chapter to a rather convoluted M&A tale, AppNexus will snap up ad tech firm Real Media Latin America (RMLA) from Peter Gervai, the Brazilian entrepreneur who paid $1 some 13 years ago to take it off 24/7 Real Media’s hands. The companies didn’t disclose the deal price or Sao Paulo-based RMLA’s revenues, but its […]
Real Media Latin AmericaAppNexus
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