News

Niterói bans betting ads in public spaces

Advertisers can no longer place sports betting ads in public spaces across Niterói, Brazil, under the new municipal ban.

Niterói city government→betting ads→public spaces

RestrictionOut-of-home · Rule changeBrazilGambling · Brazil4 weeks ago

Brazil's electoral court bans campaign ads on app ride-hailing cars

Political advertisers can no longer place campaign ads or candidate stickers on app-based ride-hailing cars during Brazilian elections.

TSE (Brazil's electoral court)→campaign ads→app ride-hailing cars

RestrictionOut-of-home · Rule changeBrazil4 weeks ago

Brazil's central bank bans ads on Pix payment receipts

Payment apps and advertisers can no longer place ads on Pix transaction receipts under the new central bank rule.

Brazilian Central Bank (BC)→payment apps→Pix receipts

RestrictionApp · Rule changeBrazil1 month ago

O salto de R$ 1,3 bilhão da WE: fusão estratégica e foco em negócios consolidam expansão da agência independente no Brasil

MergerBrazil2 months ago

Brazil bans paid deepfake ads in final 72 hours before elections

Political advertisers in Brazil can no longer run paid deepfake ads during the last 72 hours before an election.

Brazilian electoral authorities→political advertisers→deepfake ads

RegulationSocial · Rule changeBrazil2 months ago

VIOOH opens programmatic access to b.drops' Brazilian DOOH screens

VIOOH partnered with b.drops, the largest Brazilian DOOH channel in self-care and wellness venues, letting advertisers buy its screens programmatically for the first time.

b.drops→VIOOH

LaunchedOut-of-home · Inventory integrationBrazilVIOOHb.drops2 months ago

VIOOH Partners With b.drops to Unlock Programmatic DOOH Access in Brazil's Self-Care & Wellness Environments

Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced today (28 July, 2026) a strategic partnership with b.drops, the largest Brazilian DOOH channel specialising in self-care and wellness environments, expanding programmatic access to premium DOOH […]

LaunchedBrazilVIOOHb.drops2 months ago

VIOOH, b.drops tie-up opens programmatic access to Brazil wellness media

Today, VIOOH, a leading premium global digital out of home (DOOH) supply-side platform, has formed a strategic partnership with b.drops, the largest Brazilian DOOH channel specialising in self-care and wellness environments. This latest tie-up expands programmatic access to premium DOOH inventory in Latin America, the company said. The partnership delivers access to over 165 million […]

UpdateBrazilVIOOH2 months ago

Rio de Janeiro bans betting ads in outdoor and public spaces

Advertisers can no longer place sports betting ads on outdoor media or in public spaces across Rio de Janeiro.

Rio de Janeiro city government→betting ads→outdoor and public media

RegulationOut-of-home · Rule changeBrazilGambling · Brazil3 months ago

Brazil bans betting ads that induce gambling

Betting advertisers in Brazil can no longer run ads designed to induce or encourage betting under new government rules.

Brazilian government→betting operators→betting ads

RegulationWeb · Rule changeBrazilGambling · Brazil3 months ago

EBC vai ao TSE para manter no ar reportagens da Agência Brasil

UpdateBrazilEBC3 months ago

Amazon Ads traz ao Brasil assistente de IA para campanhas programáticas

LaunchedBrazilAmazon Ads4 months ago

VIOOH and We OOH open programmatic DOOH access in Brazil

Advertisers can now buy We OOH's digital billboards in Brazil programmatically through VIOOH.

Advertisers→VIOOH→We OOH

LaunchedOut-of-home · Inventory integrationBrazilVIOOHWe OOH5 months ago

VIOOH Expands Programmatic DOOH Reach Across Brazil’s Major Cities With We OOH Partnership

Today (28th April, 2026), VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a strategic partnership with We OOH, a leading DOOH media operator specialising in iconic large-format digital billboards in Brazil, expanding programmatic access to premium digital […]

LaunchedBrazilVIOOHWe OOH5 months ago

VIOOH Expands Programmatic DOOH Reach Across Brazil's Major Cities With We OOH Partnership

Today (28th April, 2026), VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a strategic partnership with We OOH, a leading DOOH media operator specialising in iconic large-format digital billboards in Brazil, expanding programmatic access to premium digital […]

LaunchedBrazilVIOOHWe OOH5 months ago

VIOOH grows programmatic DOOH in Brazil with We OOH tie-up

VIOOH, a leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with We OOH, a leading DOOH media operator specialising in iconic large-format digital billboards in Brazil, expanding programmatic access to premium digital inventory across major cities and regional areas. VIOOH and We OOH The partnership delivers access to 320 […]

UpdateBrazilVIOOH5 months ago

VIOOH e WeOOH firmam parceria para DOOH no Brasil

LaunchedBrazilVIOOH5 months ago

As agências que lideram o ranking de compra de mídia no Brasil

AcquisitionBrazil6 months ago

GOOD TRAFFIC Brings Their Dynamic Rideshare Advertising Operations to Brazil

UpdateBrazil6 months ago

Agência de Comunicação - L Catterton anuncia a fusão da Bel Cosméticos e do Mundo do Cabeleireiro para criar o principal varejista de beleza do Brasil

MergerBrazil7 months ago

Brazil bans AI-generated political ads before elections

Political advertisers in Brazil cannot run AI-generated electoral ads in the 72 hours before voting, under a new TSE rule.

TSE→Advertisers

RestrictionAI assistants · Rule changeBrazil7 months ago

Uber Advertising lança "Journey Takeover" no Brasil com CHEETOS® para um Carnaval "Zero Perrengue"

LaunchedBrazilUber Advertising8 months ago

inDrive lança solução global de publicidade no Brasil

LaunchedBrazilinDrive8 months ago

Epstein discutiu compra de agência de modelos do Brasil para 'ter acesso a garotas'

AcquisitionBrazil8 months ago

Eletromidia partners with RPC to expand ad sales in Parana

Advertisers can now buy Eletromidia's out-of-home inventory through an expanded commercial partnership with RPC in Parana, Brazil.

RPC→Eletromidia

UpdateOut-of-home · Sales representationBrazilEletromidia9 months ago

Disney and Amazon Ads strike programmatic ad deal in Brazil

Advertisers in Brazil can now buy Disney's ad inventory programmatically through Amazon Ads.

Amazon Ads→Disney

UpdateCTV · Inventory integrationBrazilAmazon AdsDisney+10 months ago

VIOOH partners with RZK Digital to scale DOOH in Brazil

VIOOH, a leading premium global digital out-of-home (DOOH) supply-side platform, today announced a programmatic partnership with RZK Digital, Brazil’s largest digital media operator in urban bus terminals, strengthening the presence of programmatic DOOH across Latin America. VIOOH and RZK Digital RZK Digital operates an expanding network of over 800 digital screens across 43 urban terminals, […]

Market dataBrazilVIOOHRZK Digital11 months ago

VIOOH partners with RZK Digital for programmatic DOOH in Brazil

Advertisers can now buy RZK Digital's out-of-home screens across Brazil's urban bus terminal network programmatically through VIOOH.

VIOOH→RZK Digital

LaunchedOut-of-home · Inventory integrationBrazilVIOOHRZK Digital11 months ago

Eletromidia acquires Belo Horizonte OOH firm Urbana Mídia

Advertisers can now reach Urbana Mídia's Belo Horizonte out-of-home ad inventory through Eletromidia after the acquisition.

Eletromidia→Urbana Mídia

AcquisitionOut-of-home · AcquisitionBrazilEletromidia11 months ago

Estadão acquires the publisher that owns TecMundo

Publisher Estadão takes ownership of TecMundo's parent company, adding TecMundo's tech-focused ad inventory to its portfolio.

Estadão→TecMundo

AcquisitionWeb · AcquisitionBrazilEstadão1 year ago

Wellhub launches TV screens in partnership with an Eletromidia company

Wellhub, the fitness benefits platform, is launching a TV screen network through a partnership with an Eletromidia-owned operator.

Eletromidia→Wellhub

LaunchedOut-of-home · Inventory integrationBrazilEletromidia1 year ago

Advertisers flock to The Voice Brasil ahead of Disney+/SBT premiere

Advertisers are lining up ahead of The Voice Brasil's premiere, boosting the commercial partnership between Disney+ and SBT that brings the show to air.

Disney+→SBT

LaunchedTV · Distribution dealBrazilSBTDisney+1 year ago

Moovit passa a contar com a agência Forrest para estratégia de conteúdo digital no Brasil

UpdateBrazilMoovit1 year ago

Brasil proyecta un crecimiento de 12.1% en la inversión publicitaria de 2025

Market dataBrazil1 year ago

CNN Brasil Filed Formal Complaint Over DM9’s Cannes-Winning Campaign

CNN Brasil filed a legal complaint against DM9 and Whirlpool over the unauthorized and AI-manipulated use of a news clip in a Cannes Lions Grand Prix-winning campaign, though it now says it will take no further action following DM9’s apology.

UpdateBrazilCNN Brasil1 year ago

CNN Brasil Filed Formal Complaint Over DM9’s Cannes-Winning Campaign

RegulationBrazil1 year ago

Eletromidia buys Clear Channel's outdoor ad network in Brazil

Eletromidia acquired Clear Channel's outdoor advertising network in Brazil for R$80 million, expanding its OOH inventory.

Eletromidia→Clear Channel

AcquisitionOut-of-home · AcquisitionBrazilEletromidia1 year ago

Uber Advertising completa time de negócios no Brasil

UpdateBrazilUber Advertising1 year ago

Alerj vota projeto que proíbe propaganda de BETs em eventos esportivos no Rio

Alerj→betting advertisers

RestrictionEvents · Rule changeBrazil2 years ago

Agaxtur compra 51% da agência um.a Diversidade Criativa

Agaxtur→um.a Diversidade Criativa

AcquisitionAgencies · AcquisitionBrazil2 years ago

Maely Mídia adquire metade da C2R Mídia

Maely Mídia→C2R Mídia

AcquisitionAgencies · AcquisitionBrazil2 years ago

TIM and Digital Turbine Announce Partnership to Enhance Mobile User Experience in Brazil

The Partnership Will Bring DT’s Personalized App Recommendations and Seamless Mobile Experiences to Tim Users AUSTIN, Texas and RIO DE JANEIRO — TIM Brazil, 5G leader in Brazil, and Digital Turbine, the company that connects the mobile ecosystem through innovative experiences, have announced a strategic partnership to enhance the smartphone experience for millions of TIM […]

Digital Turbine→TIM Brazil

LaunchedApp · Distribution dealBrazilDigital Turbine2 years ago

Vtex compra Newtail e avança no retail media

Vtex→Newtail

AcquisitionCommerce · AcquisitionBrazil2 years ago

Eletromidia passa a gerir mídia no Aeroporto de Salvador

Salvador Airport→Eletromidia

UpdateOut-of-home · Sales representationBrazilEletromidia2 years ago

UFO Moviez total revenue up 11% at Rs 97 crore, ad revenue subdued in Q2 FY25

UpdateBrazilUFO Moviez2 years ago

Eletromidia compra 4yousee, empresa de softwares de digital e analytics

Eletromidia→4yousee

AcquisitionOut-of-home · AcquisitionBrazilEletromidia2 years ago

Justiça multa Marçal em R$ 10 mil por 'propaganda inverídica' sobre Boulos

RegulationBrazil2 years ago

Justiça Eleitoral proíbe propaganda de Ramagem que vincula Paes a Cabral, aliados por dez anos

RegulationBrazil2 years ago

Governo regulamenta publicidade abusiva em jogos online

RegulationBrazil2 years ago

Vistar Media Launches in Brazil, Expanding Programmatic DOOH Capabilities & Expertise Across Latin America

Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, together with PRODOOH, Vistar’s programmatic OOH activation team in Latin America, has announced its official expansion into Brazil bringing unparalleled industry expertise, technology solutions and support to simplify running programmatic digital out-of-home (DOOH) campaigns for advertisers and media owners. Marketing Technology News: MarTech Interview […]

LaunchedBrazilVistar Media2 years ago