News
Follow the launches, price changes and new rules that change where you can buy ad spots. Each story is dated and filed under the companies involved.
CanadaBest Buy Canada Selects Perion as a Full-Stack Partner to Power its Retail DOOH Media Network
Best Buy CanadaPerion
VIOOH expands programmatic DOOH access in Canada with VENDO Media
Advertisers can now programmatically buy VENDO Media's Canadian digital billboard inventory through VIOOH.
VENDO MediaVIOOHAdvertisers
VIOOH adds VENDO Media's Canadian billboards to programmatic DOOH
Advertisers buying through VIOOH can now reach VENDO Media's 550-plus digital billboards across Canada programmatically.
AdvertisersVIOOHVENDO Media
Samsung Ads improves CTV targeting for Porter Airlines
Porter Airlines, as an advertiser, can now use Samsung Ads' improved data-driven targeting for its Connected TV campaigns in Canada.
Samsung AdsPorter Airlines
BBC Studios hands Canadian podcast ad sales to The Podcast Exchange
Advertisers in Canada can now buy ads on BBC podcasts through The Podcast Exchange, newly appointed to represent BBC Studios' podcast inventory there.
BBC StudiosThe Podcast Exchange
Postmedia Launches Their Self-Serve Advertising Platform Powered by DanAds
Postmedia is proud to announce the launch of Postmedia Ad Manager (P.A.M.), a self-serve advertising platform that enables businesses of all sizes to streamline their digital and print advertising efforts across one of Canada’s largest network of news brands. This innovative platform provides advertisers with seamless access to Postmedia’s extensive audience through to 130+ digital […]
PostmediaDanAds
Optable and The Globe and Mail Push for Data Collaboration with New Clean Room Partnership
Like many mediums in ad tech, privacy-compliant technologies, or more specifically, data clean rooms are becoming oversaturated with solutions. So, data clean room providers must differentiate themselves from one another. Optable partnered with The Globe and Mail’s advertising arm, Globe Media Group, to stand out in the marketplace.
OptableGlobe Media Group
Optable, VIA Rail, Touché, and The Globe and Mail Enhance Advertising Outcomes Through Data Collaboration Partnership
Partnership Drives 3.4X Greater Reach, 2.5X Lower Cost Per Reach, 1.5X Higher Efficiency in Viewable Impressions, and Competitive Cost Per Qualified Visit in VIA Rail Canada (VIA Rail)’s Digital Campaign Optable, a Software-as-a-Service (SaaS) data management, activation & collaboration platform designed for the advertising ecosystem, has announced its partnership with The Globe and Mail and its advertising […]
VIA RailOptableThe Globe and Mail
Reddit, Omnicom Media Group Ink Enterprise Partnership in Canada
They reached a similar pact in the U.S. in March 2021.
WPP Acquires Canadian Commerce Agency Diff to Grow Its Partner Ecosystem in North America
WPP announces that it is acquiring Diff, a leading commerce agency based in Montreal, Canada. Diff is an award-winning developer of tailor-made commerce solutions with specialized capabilities that address the rapidly growing Shopify commerce ecosystem. Founded in 2011 by Benjamin Crudo, the 115-strong company will join the Wunderman Thompson global network, complementing its world-class commerce […]
DiffWPP
Developed with DanAds Rogers Sports & Media Launches Self-Serve Advertising Platform
Rogers Sports & Media (RSM) today (November 16th, 2022) announced the launch of its self-serve advertising platform, RSM Ad Manager. The platform automates the ad buy process and offers greater flexibility to advertisers, allowing businesses of all sizes to easily […]
Rogers Sports & MediaDanAds
Stingray Partners with Hivestack to Power Audio Out of Home (AOOH) in Canada
Stingray to leverage Hivestack’s suite of supply-side technology to power digital audio advertising in real time Hivestack, the world’s largest, independent, programmatic digital out of home (DOOH) ad tech company today announced the launch of an industry-first dynamic digital audio out of home (AOOH) partnership with Stingray, the leading global music, media, and technology provider. The […]
StingrayHivestackadvertisers
AdStash Joins Forces With IDS Canada to become the Largest Programmatic Healthcare Network in Canada
Partnership with Toronto-based digital signage platform includes 325 of IDS Canada’s key healthcare locations Leading Toronto-based digital signage platform AdStash today announces its partnership with IDS Canada, a national healthcare digital signage network that operates 325 digital screens in medical clinics, viewed by over 1 Million consumers per month. AdStash technology will be installed in all IDS medical locations […]
IDS CanadaAdStash
Residential DOOH Brand Vertical Impression Partners with Rogers Sports and Media
New sales partnership creates unique opportunities to mix cutting-edge DOOH ad tech with multi-channel advertising buys. Edmonton: Canada’s largest residential elevator advertising company, Vertical Impression (VI), has signed an exclusive sales agreement with Rogers Sports & Media (RSM). Starting in January 2021, Vertical Impression’s ad inventory and advertising analytics will be offered as part of […]
Stingray Group and dentsu Canada Announce Global Partnership
Stingray Group Inc., a leading music, media, and technology company, and world-class marketing and advertising network dentsu Canada, today announced that they have signed a three-year partnership of collaboration between the two organizations. Stingray will bring to dentsu priority access to their global music ecosystem while dentsu will contribute their deep expertise in media and […]
Stingraydentsu Canada
StackAdapt and SpotX Launch Connected TV Partnership for Canadian Advertisers
StackAdapt clients can now access premium CTV inventory and audiences via SpotX StackAdapt, a programmatic advertising technology company, and SpotX, the leading global video advertising and monetization platform, have announced a partnership focused on Connected TV (CTV) inventory and audiences, enabling advertisers to reach Canadian viewers of over-the-top (OTT) content at scale. Advertisers working with […]
SpotXStackAdaptadvertisers
Cluep, a Canadian startup that raised just $500K, acquired for $40M
Everyone loves a tale of a bootstrapped startup founder’s journey to an eight-figure exit. The team at Toronto-based Cluep have a good one. The founders of the adtech startup raised less than $500,000 from angel investors before selling their company to Impact Group for $40 million ($53 million CAD) this week. Founded in 2012, Karan Walia, Sobi Walia […]
Impact GroupCluep
Ogilvy Montreal Acquires Advertising Agency Brad
Ogilvy Aims to Strengthen Its Presence in Quebec with the Acquisition of Brad Ogilvy Montreal announced the acquisition of Brad. With a presence in Quebec City and more than 175 employees, the agency becomes one of the largest in the province of Quebec. “We’re extremely happy to welcome the Brad talent within the Ogilvy family. […]
Ogilvy MontrealBrad
SoundCloud Selects Triton Digital’s a2x for Monetization of Audio Advertising Inventory in Canada
Music Platform Doubles Down on a2x to Enable their Canadian Listening Audience to be Accessed Programmatically MONTREAL – Triton Digital®, a leading technology provider for the audio industry, announced that SoundCloud, the world’s leading music and audio platform, has selected Triton Digital’s programmatic audio advertising exchange, a2x® as a monetization partner for their digital audio […]
Glacier Media Goes Live on Mediaspectrum Ad Sales Platform
Initial Phase of Company-Wide Deployment Quickly Realizes New Efficiencies for Top Canadian Publisher MIAMI BEACH, Fla. – Mediaspectrum, Inc.® announced the successful first phase deployment of its advertising platform by Glacier Media Inc. Mediaspectrum’s Cloud-based solution was chosen to help transform business and streamline the entire sales operations process for Glacier’s daily and weekly community […]
MediaspectrumGlacier Media
Post Media, Yellow Pages, The Chronicle Herald and DHX Television Join CPAX, Demonstrating Continued Evolution of Programmatic Strategies
The CPAX Ecosystem Attracts Major Publishers; Offers Buyers a Trusted Environment, Private Marketplace (dealID) and Access to Premium Canadian Inventory Toronto, ON – Canada’s Premium Audience Exchange (CPAX), the programmatic exchange service operated by eleven of Canada’s leading media companies of premium digital content including the CBC, Rogers Media and Shaw Media, announced the addition […]
PostmediaCPAXBuyers
Ad buying news, by email
Get the biggest stories from our news timeline in your inbox.
Every line carries the date it happened, not the date we added it, and links to its source.
Subscribe to the feed