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Follow the launches, price changes and new rules that change where you can buy ad spots. Each story is dated and filed under the companies involved.
Nativex Becomes a Certified Partner of Petal Ads, Bolstering its One-stop Advertising Solution for Global Growth
GUANGZHOU, China — Nativex has received certification as a Petal Ads partner, reaffirming its position as a leading digital marketing agency for global growth. This recognition builds on Nativex’s prior recognition as a Petal Ads Certified Partner and highlights its cross-border one-stop advertising solution, effectively aiding advertisers in achieving global growth. Nativex’s media buying teams have been awarded […]
ChinaNativex Named as A Global Ad Agency of Tencent Marketing Solution, Facilitating Global Advertisers to Grow in China
The partnership signifies the first time TMS (Tencent Marketing Solution) has certified any agency to provide Tencent services in the global market. Nativex, a leading mobile-first advertising platform, announced it has been certified as an advertising partner of TMS. Nativex is among only three agencies certified for TMS’s global ad business division. Tencent owns top flagship […]
Tencent Marketing SolutionNativex
Mobvista Acquired One Of The Companies That Made The China Advertising ID
One of the companies that created the technical specifications for the China Advertising ID (CAID) was acquired last month by Chinese mobile ad tech company Mobvista. One can think of Reyun, which helped developed the code for CAID on behalf of the state-backed China Advertising Association (and whose name in Chinese – 热云数据 – roughly […]
ReyunMobvista
Meitu Taps HUMAN for Marketing and Advertising Fraud Prevention
Meitu, China’s top AI-driven image-and-video processing tech enterprise, has partnered up with cybersecurity leader HUMAN (formerly known as White Ops), best known for collectively protecting enterprises from bot attacks, to safeguard Meitu’s applications and programmatic platform solutions to support with the delivery of effective business results for Meitu’s ecosystem. HUMAN’s Advertising Integrity pre-bid and post-bid […]
iPinYou Partners with Weibo to Provide a More Integrated Advertising Solution across Social and Programmatic Platforms
iPinYou, China’s leading programmatic platform, recently partnered with Weibo to integrate their Chinese consumer data and media inventory into iPinYou‘s programmatic platform. This integration helps international brands navigate and decipher China’s complex media landscape and maximize advertising efficiency. Grace Huang, founder and CEO of iPinYou, stated, “iPinYou values highly the integration with Weibo DMP. The platform, with its social-oriented and information-hosting nature, allows iPinYou to offer clients more integrated advertising […]
iPinYouWeibo
Mobile SSP Smaato Is Scooped Up By Chinese Firm For $148M
Another day, another acquisition of a mobile company by a Chinese conglomerate. Publisher-focused mobile ad exchange Smaato will be snapped up by (this is a mouthful) Spearhead Integrated Marketing Communications Group, a Beijing-based offline marketing service provider. Spearhead will shell out $148 million on the deal, pending the usual approvals. Getting acquired by a Chinese […]
Chinese investor groupSmaato
Youku Tudou and Mirriad launch in-video ads in China
Chinese video streaming company Youku Tudou has joined forces with Mirriad Advertising for a new in-video advertising collaboration, with Samsung becoming the first brand to jump onboard.
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