News
Follow the launches, price changes and new rules that change where you can buy ad spots. Each story is dated and filed under the companies involved.
ChinaAutomakers selling cars in China banned from using ‘autonomous driving’ in ads
China is cracking down on how automakers advertise driver-assistance features, banning terms like “autonomous driving,” “self-driving,” and “smart driving,” Reuters reported, citing a transcript of a meeting between the government and industry representatives. The updated rule will also prohibit automakers from rolling out improvements via software updates to advanced driver-assistance systems in vehicles already in […]
Nativex Becomes a Certified Partner of Petal Ads, Bolstering its One-stop Advertising Solution for Global Growth
GUANGZHOU, China — Nativex has received certification as a Petal Ads partner, reaffirming its position as a leading digital marketing agency for global growth. This recognition builds on Nativex’s prior recognition as a Petal Ads Certified Partner and highlights its cross-border one-stop advertising solution, effectively aiding advertisers in achieving global growth. Nativex’s media buying teams have been awarded […]
Nativex Named as A Global Ad Agency of Tencent Marketing Solution, Facilitating Global Advertisers to Grow in China
The partnership signifies the first time TMS (Tencent Marketing Solution) has certified any agency to provide Tencent services in the global market. Nativex, a leading mobile-first advertising platform, announced it has been certified as an advertising partner of TMS. Nativex is among only three agencies certified for TMS’s global ad business division. Tencent owns top flagship […]
Tencent Marketing SolutionNativex
Mobvista Acquired One Of The Companies That Made The China Advertising ID
One of the companies that created the technical specifications for the China Advertising ID (CAID) was acquired last month by Chinese mobile ad tech company Mobvista. One can think of Reyun, which helped developed the code for CAID on behalf of the state-backed China Advertising Association (and whose name in Chinese – 热云数据 – roughly […]
ReyunMobvista
Mobvista Acquired One Of The Companies That Made The China Advertising ID
One of the companies that created the technical specifications for the China Advertising ID (CAID) was acquired last month by Chinese mobile ad tech company Mobvista. One can think of Reyun, which helped developed the code for CAID on behalf of the state-backed China Advertising Association (and whose name in Chinese – 热云数据 – roughly […]
Meitu Taps HUMAN for Marketing and Advertising Fraud Prevention
Meitu, China’s top AI-driven image-and-video processing tech enterprise, has partnered up with cybersecurity leader HUMAN (formerly known as White Ops), best known for collectively protecting enterprises from bot attacks, to safeguard Meitu’s applications and programmatic platform solutions to support with the delivery of effective business results for Meitu’s ecosystem. HUMAN’s Advertising Integrity pre-bid and post-bid […]
Mobvista Has Entered Into An Agreement To Acquire Reyun, China’s Leading Mobile Measurement And MarTech Company
Mobvista, a technology platform providing a unified stack of SaaS products and services, announced today that it has entered into an agreement to acquire Reyun, a leading Chinese third-party mobile measurement and marketing technology company, to further the expansion of its SaaS tooling ecosystem. The deal is valued around 1.5 billion RMB (including cash and […]
Mobvista Has Entered Into An Agreement To Acquire Reyun, China’s Leading Mobile Measurement And MarTech Company
Mobvista, a technology platform providing a unified stack of SaaS products and services, announced today that it has entered into an agreement to acquire Reyun, a leading Chinese third-party mobile measurement and marketing technology company, to further the expansion of its SaaS tooling ecosystem. The deal is valued around 1.5 billion RMB (including cash and […]
iQIYI Launches China’s First Interactive Commercial in “The Rap of China 2019” to Further Reinforce Its Commercial Monetization Model
iQIYI, an innovative market-leading online entertainment service in China, recently launched China’s first “interactive native video advertising” (the “Commercial”) in The Rap of China 2019, iQIYI’s original youth rap music reality show. This milestone not only reinforces iQIYI’s diversified monetization model but also leads China’s advertising industry into its interactive era. Native video advertising are […]
iPinYou Partners with Weibo to Provide a More Integrated Advertising Solution across Social and Programmatic Platforms
iPinYou, China’s leading programmatic platform, recently partnered with Weibo to integrate their Chinese consumer data and media inventory into iPinYou‘s programmatic platform. This integration helps international brands navigate and decipher China’s complex media landscape and maximize advertising efficiency. Grace Huang, founder and CEO of iPinYou, stated, “iPinYou values highly the integration with Weibo DMP. The platform, with its social-oriented and information-hosting nature, allows iPinYou to offer clients more integrated advertising […]
iPinYouWeibo
China Bans Ad Blocking, And Adblock Plus Cries Foul
When China released its first set of digital ad regulations two weeks ago, the impact on search was heavily discussed – and understandably so, since it impacted Chinese market leaders like Baidu and Alibaba. “But hidden among (the new regulations) is language that would seem to all but ban ad blocking,” wrote Adblock Plus (ABP) […]
Mobile ad tech firm Smaato acquired by China-based group for $148M
Mobile advertising company Smaato is set to become the latest technology startup to be acquired by Chinese investors, after the San Francisco firm announced that Beijing-based Spearhead Integrated Marketing Communication has agreed to buy it for $148 million.
Mobile SSP Smaato Is Scooped Up By Chinese Firm For $148M
Another day, another acquisition of a mobile company by a Chinese conglomerate. Publisher-focused mobile ad exchange Smaato will be snapped up by (this is a mouthful) Spearhead Integrated Marketing Communications Group, a Beijing-based offline marketing service provider. Spearhead will shell out $148 million on the deal, pending the usual approvals. Getting acquired by a Chinese […]
Chinese investor groupSmaato
Youku Tudou and Mirriad launch in-video ads in China
Chinese video streaming company Youku Tudou has joined forces with Mirriad Advertising for a new in-video advertising collaboration, with Samsung becoming the first brand to jump onboard.
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