News

VIOOH Expands Programmatic DOOH Access in Mexico with Grupo IMU Partnership

Today, (16th July, 2026) VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a strategic partnership with Grupo IMU, a prominent outdoor advertising space sales company in Mexico, expanding programmatic access to premium DOOH inventory across one of […]

LaunchedMexicoVIOOHGrupo IMU3 months ago

Netflix Ads Upfront 2026: The Future of Advertising Innovation and Growth in Mexico

During the fourth edition of the Netflix Ads Upfront in New York, Netflix unveiled new developments in its advertising and content offerings to the market. On stage, Amy Reinhard, President of Advertising at Netflix, highlighted that the platform’s ad-supported plan now reaches more than 250 million monthly active viewers worldwide, including over 28 million in […]

UpdateMexicoNetflix Ads5 months ago

Awin Brings Its Affiliate Platform to Mexico, Connecting Brands With New Audiences

LaunchedMexico1 year ago

Live365 Expands Its Internet Radio Services to Mexico

Live365 has officially launched its broadcasting and listening services in Mexico, marking a significant expansion of its North American operations. The announcement came during the 2025 NAB Show in Las Vegas.

Market dataMexicoLive3652 years ago

Live365 expands to Mexico, bringing all-in-one internet radio to millions more broadcasters and listeners

Market dataMexicoLive3652 years ago

Mexican Broadcaster Televisa Buys Out AT&T’s Stake in Sky Mexico

Mexican broadcaster Televisa said Wednesday that it reached an agreement with AT&T for its stake in satellite TV unit Sky Mexico, giving Televisa full control of the firm. (Reuters) Sky’s […]

Televisa→Sky Mexico

AcquisitionTV · AcquisitionMexicoTelevisa3 years ago

Grupo IMU designa a Hivestack como su primera plataforma de oferta (SSP) para exteriores digitales programáticos (DOOH) en México.

Hivestack, la empresa independiente líder mundial de tecnología publicitaria para DOOH programático, anunció hoy (Julio 12th, 2023) una asociación con Grupo IMU, la empresa líder en México de medios para exteriores (OOH). A través de esta integración con Hivestack SSP, […]

Grupo IMU→Hivestack

UpdateOut-of-home · Inventory integrationMexicoGrupo IMU3 years ago

Entravision Partners with Roku to Serve as Media Advertising Partner in Mexico

Partnership Expands Entravision’s Position in the Rapidly Growing Connected Television Marketplace Entravision, a leading global advertising, media and ad-tech solutions company connecting brands to consumers by representing top platforms and publishers, announced that the Company has partnered with Roku, the #1 TV streaming platform in the U.S., Mexico and Canada*, to serve as Roku’s media […]

Roku Advertising→Entravision

LaunchedCTV · Sales representationMexicoEntravisionRoku Advertising5 years ago

TV Azteca and Vault AI Launch Audience Insights in Mexico

TV Azteca, one of the two largest producers of Spanish-language television programming in the world, announced that it is launching together with Vault AI, “Real Unscripted”, a consumer insights prediction platform for unscripted content. As a pioneer of artificial-intelligence-driven market research for entertainment content, Vault AI is rapidly disrupting traditional research methodologies which use surveys […]

Vault AI→TV Azteca

LaunchedTV · Data partnershipMexicoTV Azteca6 years ago

The Rationale Behind S4 Capital’s Acquisition Of Digital Agency Circus Marketing

S4 Capital, Martin Sorrell’s scrappy new holding company, acquired Mexico City-based multicultural digital content agency, Circus Marketing, on Wednesday – its 11th deal in just over a year. Here’s why: an expanded footprint, more capacity in existing markets and data, data, data. “It’s a smart deal that makes sense for their strategy,” said Jay Pattisall, a […]

Circus Marketing→S4 Capital

AcquisitionAgencies · AcquisitionMexicoS4 Capital7 years ago

Grupo Acir Renews and Expands Relationship with Triton Digital to Measure Their Digital Audio Audience

MEXICO CITY – Triton Digital®, a leading technology provider for the global audio industry, announced that Grupo Acir, a Mexican media company specializing in the operation of radio stations, has expanded its relationship with Triton Digital for the delivery, monetization, and now measurement of its digital audio content. Grupo Acir renews and expands its relationship with […]

Grupo Acir→Triton Digital

UpdateRadio · Measurement integrationMexicoTriton Digital8 years ago

Mexico Ad Market to Grow 6.38%

This week’s Latin American Roundup: Mexico ad market is expected to grow by 6.36% this year, just after TV lost the majority of the market share; Facebook Brazil’s general manager resigns and the company is looking for a new hire in the […]

Market dataMexico10 years ago

Fusion Media Group Brings Cable Channel to Mexico

Friday, the Univision-owned Fusion Media Group announced it has launched the Fusion cable network in Mexico, marking the first international market expansion of the network. (TVNewser)

LaunchedMexico10 years ago

Fusion Media Group Brings its Cable Channel to Mexico

The decision to launch Fusion south of the border is a no-brainer considering 34% of the country’s population is A18-34.

MergerMexico10 years ago

Dentsu Aegis Network Acquires Leading Digital Agency Flock and Launches Isobar in Mexico

NEW YORK – Dentsu Aegis Network announces the acquisition of Flock Advertising (“Flock”), a well-known and highly awarded full service creative digital agency in Mexico. The acquisition of Flock will further enhance Dentsu Aegis’ growing digital profile, add a strong creative and production capability to complement its historic focus on media services in Mexico, and […]

Dentsu Aegis Network→Flock

AcquisitionAgencies · AcquisitionMexico11 years ago