News
Follow the launches, price changes and new rules that change where you can buy ad spots. Each story is dated and filed under the companies involved.
20 events for AdsWizz
Open AdsWizzAdsWizz extends exclusive ad-sales deals with SoundCloud and Sonos
AdsWizz extended its agreements to exclusively represent audio ad inventory for SoundCloud and Sonos across Europe, meaning advertisers can now only buy that inventory through AdsWizz.
SoundCloud, SonosAdsWizz
SiriusXM and AdsWizz bring RampID identity to programmatic audio
Advertisers can now use RampID identity matching to target SiriusXM's programmatic audio inventory through AdsWizz at scale.
AdsWizzSiriusXM MediaAdvertisers
AdsWizz to Sell Advertising on Sonos Radio
AdsWizz says it has expanded its business relationship with audio hardware maker Sonos that will see the company become the exclusive programmatic sales representative for Sonos Radio’s advertising inventory in the United States, Canada and other countries.
Sonos RadioAdsWizz
Spanish Broadcasting Systems has signed a deal with AdsWizz which will now be the exclusive programmatic sales rep for SBS’s Hispanic audio inventory.
Spanish Broadcasting SystemAdsWizz
United StatesAdsWizz Signs Agreement with AI Music to Bring New Capabilities to AdsWizz Audio Ad Buying Platform
Solution Dynamically Adjusts Audio Ad Background Based on Listener Genre to Create a Less Disruptive, More Personalized Audio Ad Experience. Dunkin’ is One of the First Brands to Leverage the Technology. AdsWizz, the global leader in digital audio and podcast technology solutions, and AI Music, a London based AI and music technology company, announced today that […]
AI MusicAdsWizz
AdsWizz New Audio Attribution Solution Delivers Positive Results for Advertisers
New Technology Enables Mid-Flight Optimization for Audio with Automated Recommendations to Enhance Campaign Performance San Mateo, CA – AdsWizz, the global leader in digital audio and podcast advertising solutions, has expanded its tools with a new attribution solution. This solution for audio allows advertisers to accurately measure the impact of their ads and maximize the effectiveness […]
AdsWizz Adds Dynamic Creative Optimization Capabilities to Its Audio Advertising Platforms
Allows Audio Advertisers to Incorporate Near-Infinite Data Points to Truly Personalize Their Messages SAN MATEO, Calif. — AdsWizz, the leading global technology provider for digital audio advertising solutions, announced the launch of Dynamic Creative Optimization (DCO) for audio, a new capability on its AudioMatic and AudioServe platforms. The new DCO feature allows agencies and advertisers […]
AdsWizz Launches New Automated Podcast Buying Capabilities on Its Programmatic Platform
Today, AdsWizz, the leading global technology provider for digital audio advertising solutions, announced new features within AudioMatic, its audio-centric programmatic buying platform, to enhance podcast planning and buying for large agencies. “Digital audio buys are increasingly being automated by agencies, which is translating to podcasts. While host-read ads represent an important part of podcast advertising, the process […]
New AdsWizz Software Updates Fully Support RAD Podcast Measurement Framework
AdsWizz Streaming Ad Server and SDK Updates Support and Enhance Remote Audio Data (RAD) Framework, Further Reinforcing RAD as an Industry Standard for Podcast Listening Measurement AdsWizz announced that the newly released version of its Ad Insertion Software (AIS) fully supports the Remote Audio Data standard (RAD) developed by NPR, in collaboration with audio industry […]
AdsWizzRAD podcast measurement framework
Tapad and AdsWizz Partner to Enable Digital Identity Resolution Across Audio Ad Campaigns
With Tapad’s technology, AdsWizz AudioMatic is the first Audio buying platform to offer cross-device identity resolution across the U.S. and EMEA NEW YORK and LONDON, — Tapad, a global leader in digital identity resolution, announced a new joint capability with AdsWizz , the leading technology provider for digital audio advertising solutions. The partnership combines Tapad’s digital cross-device technology with AdsWizz’s […]
TapadAdsWizz
AdsWizz Now Integrated With Google Display and Video 360
Integration Opens Programmatic Buying of the Largest Audio Ad Inventory in the US to Google’s End-to-End Advertising Solution, Display and Video 360 AdsWizz, the global leader in digital audio advertising solutions, announced that AdsWizz and AdWave, its global audio marketplace, are now integrated with Google Display and Video 360. The integration also opens up Pandora, […]
AdsWizzGoogle Display & Video 360
Spotify Leaves AdsWizz Platform After Pandora Acquisition
Spotify has terminated its relationship with AdsWizz since Pandora acquired the programmatic audio platform for $145 million in March. Spotify confirmed the news Tuesday, shortly after Pandora’s second quarter earnings call. “We did sunset our partnership with AdsWizz,” said Spotify in an emailed statement to AdExchanger. “That being said, we remain dedicated to offering advertisers […]
AdsWizz Launches Podcast Platform Partnership Program, and Announces Initial Wave of Premier Partners
Leading Podcast Platform and Solution Providers Libsyn, Blubrry, Voxnest, StreamGuys, and EmpireStreaming Leverage AdsWizz Monetization Solution to Enhance Their Offering to Podcasters San Mateo, CA — AdsWizz today announced its Podcast Platform Partnership Program with an inaugural wave of leading Podcast Platform and Solution providers. By integrating with AdsWizz audio monetization suite, the Podcast Platform […]
Libsyn, Blubrry, VoxnestAdsWizz
AdsWizz Aims To Make Programmatic Audio Easy To Buy
Programmatic audio has been in desperate need of scale. Pandora hopes its March acquisition of digital audio platform AdsWizz will bring that scale to a growing marketplace. Pandora’s inventory won’t be available programmatically until later this year (there’s no official date yet). When it does, AdsWizz will become the largest programmatic audio exchange on the […]
In Buying AdsWizz, Pandora Becomes A Programmatic Power Player
Pandora has been vocal about its need to increase its ad tech capabilities since CEO Roger Lynch took the helm in November. With Wednesday’s acquisition of programmatic audio platform AdsWizz for $145 million, Pandora has gone from a programmatic newcomer to one that could control the market. “We’ve invested in proprietary ad tech for a […]
AdsWizz CEO On Powering The Programmatic Audio Ecosystem
AdsWizz has a hand in all things programmatic audio. The company started out in 2010 as an ad server for the digital streams from Cox, iHeartMedia, Spotify and TuneIn Radio. As programmatic audio inventory grew, AdsWizz launched AdWave, a marketplace with more than 2 billion monthly impressions from 39 markets. AdWave hooks into major demand-side […]
AdsWizz CEO: Programmatic Podcast Advertising Lacks Scale
Compared to other digital audio content, podcast advertising has unique measurement challenges. But the medium is growing quickly. Edison Research claims nearly 46 million Americans, or 15-17% of the US population, listen to a podcast every month. It’s roughly double the size of podcast listeners in 2008. AdsWizz, which provides radio listening metrics for broadcasters and […]
Ad buying news, by email
Get the biggest stories from our news timeline in your inbox.
Every line carries the date it happened, not the date we added it, and links to its source.
Subscribe to the feed