News

Connexity Buys Skimlinks, Adding An Affiliate Network To Its Retail Marketing Toolkit

That’s one serious commission. Retail performance marketing company Connexity has acquired Skimlinks, one of the larger (now formerly) independent affiliate networks. Terms of the deal, announced on Thursday, were not disclosed. But Connexity is adding the roughly 80-person Skimlinks team, said CEO Sebastien Blanc, who took on the top job in 2018. That brings Connexity’s […]

Connexity→Skimlinks

Marketing Platform Connexity (Formerly Shopzilla) Adds Data Services Simmons Research & Hitwise To Its Platform

Moving beyond its former life in comparison shopping, Connexity is on a buying and integration spree to become a data-driven marketing engine.

Simmons Research→Connexity→Hitwise

Connexity Sets Up Private Programmatic Connections

Connexity, owner of shopping sites like Shopzilla, PriceGrabber, Bizrate and Retrevo, is building up a private marketplace offering powered by Index Exchange. The company projects 30% of its display advertising business will come from programmatic connections, compared to two years ago when it sold about 90% of its display inventory directly. Programmatic will “be the […]

Connexity Buys PriceGrabber In CSE Consolidation

Company says the purchase makes it second largest retail lead generator behind Google.

PriceGrabber→Connexity