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Follow the launches, price changes and new rules that change where you can buy ad spots. Each story is dated and filed under the companies involved.
30 events for Index Exchange
Open Index ExchangeIndex Exchange adds On Device brand-lift measurement
On Device's brand-lift measurement is now available through Index Exchange's marketplaces, giving buyers independent lift studies on Index inventory.
On DeviceIndex Exchange
Adnami & Index Exchange Partner to Re-Imagine Curation for the Attention Era
Adnami, the attention-first ad tech company, and Index Exchange, a globally trusted independent supply-side platform powering intelligent decisioning, today (22nd June, 2026) announced a partnership that makes Index Marketplaces a core part of the infrastructure powering Adnami’s Supply Agents. By combining […]
Index Exchange adds Cocie AI's contextual signals to its data vendor ecosystem
Buyers on Index Exchange can now use Cocie AI's CTV contextual intelligence signals for sell-side supply decisioning through the Index Marketplaces data vendor ecosystem.
BuyersIndex ExchangeCocie AI
Elcano, Raptive, and Index Exchange Launch Raptive Unison to Bring Exclusive Creator Audiences to CTV and Beyond
Elcano announced a strategic partnership with Raptive, the creator media company, and Index Exchange, one of the world’s largest independent supply-side platforms. The collaboration marks the launch of Raptive Unison, a curation product that gives advertisers access to Raptive’s verified, high-quality audiences across programmatic channels, including Connected TV (CTV). Partnering with Elcano and Index Exchange […]
Vudoo's shoppable video tech joins Index Exchange's programmatic marketplace
Agencies and brands buying through Index Exchange can now run shoppable video ads at scale using Vudoo's commerce media technology.
VudooIndex Exchange
Index Exchange Adds Data Vendor Ecosystem to Power Sell-Side Audience Activation
Index Exchange Inc. (Index), one of the world’s largest independent supply-side platforms (SSPs), today (7th October, 2025) announced the expansion of Index Marketplaces with the launch of its Data Vendor Ecosystem, a growing portfolio of high-quality data providers whose audience […]
Index Exchange Launches A Data Marketplace For Sell-Side Curation
When it comes to deal curation, data is a differentiator. Index Exchange knows this – hence why the SSP launched what it calls its Data Vendor Ecosystem on Tuesday. The idea is for the product to complement the Index Marketplaces curation offering. So much of the recent shift from curating deals via DSP data markets […]
‘Quite frankly, ignorant’: Index Exchange CEO Andrew Casale rebukes The Trade Desk’s SSP ‘reseller’ tag
Index Exchange CEO Andrew Casale said The Trade Desk’s SSP ‘reseller’ tag was “ignorant.”
Permutive & Index Exchange Expand Partnership to Unlock Premium Publisher Audiences
Permutive, the Audience Activation Platform that brings together media owners and advertisers to reach consumers using scaled publisher signals, today (November 20th, 2024) announced that it has built a marketplace on top of Index Marketplaces, a flexible platform designed to […]
Permutive, Index Exchange expand partnership to unlock premium audiences
Permutive today announced that it has extended its partnership with Index Exchange to build a marketplace on top of Index Marketplaces, a flexible platform designed to enhance targeting and performance for marketers while optimising revenue opportunities for publishers. Permutive and Index Exchange Permutive and Index Exchange’s expanded partnership empowers publishers to activate and scale their high-performing first-party audiences, […]
AI Briefing: Index Exchange and Cognitiv integrate to use generative AI for programmatic curation
The companies are the latest to bring deep learning and large language models to media buying tools.
Dstillery and Index Exchange Partner to Bring Enhanced Ad Targeting Solutions to Market
New collaboration will boost ad campaign performance with advanced audience targeting Dstillery, the leader in AI ad targeting, is proud to announce its new partnership with Index Exchange Inc., one of the world’s largest independent supply-side platforms (SSPs). This collaboration, facilitated by Index Marketplaces, reflects the companies’ shared commitment to helping brands and agencies navigate the complexities […]
DstilleryIndex Exchange
Index Exchange and Utiq Partner to Expand Industry Access to Addressability
Utiq’s first-party identifier now available within Index platform in multiple global markets 16th July 2024: Utiq, the European AdTech company with a unique Telco-powered first party identifier, today announced the integration of its Authentic Audiences solution with Index Exchange (Index), one of the world’s largest independent supply-side platforms (SSPs). Index now supports the passthrough of Utiq’s […]
UtiqIndex Exchange
Index Exchange, Utiq partner to expand access to addressability
Utiq, the European adtech company with a unique telco-powered first party identifier, today announced the integration of its Authentic Audiences solution with Index Exchange (Index), one of the world’s largest independent supply-side platforms (SSPs). Utiq and Index Exchange Index now supports the passthrough of Utiq’s first party identifier – its adtechpass – to empower media […]
Index Exchange Announces the Launch of Omnichannel Marketplaces
Index Exchange Inc. (Index), one of the world’s largest independent ad exchanges, has announced the launch of Marketplaces, an omnichannel platform aimed at helping partners transact more efficiently via Index’s robust supply footprint and advanced, modern infrastructure. Marketplaces, currently in limited beta testing, is […]
publishersIndex Exchangebuyers
Index Exchange & FreeWheel Announce Direct Integration for Efficient Streaming TV Buying
Index Exchange Inc., one of the world’s largest independent ad exchanges, today (December 19th, 2023) announced a direct integration with FreeWheel, a global technology platform for the television advertising industry. This integration partnership unlocks a new direct path to premium streaming TV inventory, enhancing media […]
Index Exchange Announces Partnership with Scope3 to Enable a Greener Digital Media Ecosystem
Index Exchange Inc., one of the world’s largest independent ad exchanges, announced a partnership with Scope3, a leader in supply chain emissions data, in order to help marketers make data-driven decisions that reduce their carbon footprint. Index is committed to […]
Index Exchange Acquires Machine Learning Company Rivr
Company continues machine learning investment and rapid expansion of its technical organization Index Exchange Inc. , one of the world’s largest independent ad exchanges, announced its first-ever business acquisition of Rivr Technologies GmbH (Rivr), a Berlin-based company specializing in advanced machine learning-based traffic optimization capabilities. The acquisition accelerates Index’s efforts to address one of the […]
Index ExchangeRivr
Index Exchange and MediaMath Join the Human Collective, Demonstrate Industry Leadership at IAB Tech Lab’s CTV Event
HUMAN Security, Inc. (formerly White Ops)—a cybersecurity company that protects enterprises from bot attacks to keep digital experiences human—today announced two new founding Human Collective members: Index Exchange and MediaMath. Together they participated in thought-provoking panel discussions during the recent IAB Tech Lab CTV & Video […]
HUMANIndex ExchangeMediaMath
Index Exchange Partners with White Ops to Deliver Invalid Traffic Protection Against Sophisticated Bots Across All Global Inventory Channels
White Ops Advertising Integrity helps scale Index Exchange’s commitment to invalid traffic protection and adds fraud protection to video, in-app and CTV inventory LONDON – Index Exchange (IX), one of the world’s largest independent ad exchanges, and White Ops, the global leader in collective protection against sophisticated bot attacks and fraud, today announced an expanded partnership that enhances Index […]
White OpsIndex Exchangeadvertisers
Index Exchange First Exchange To Expand LiveRamp IdentityLink Globally
New integration enables global marketers to deliver personalized marketing across the open web with people-based precision London – Index Exchange (IX), one of the world’s largest independent ad exchanges, today announced that it is the first exchange to be live with LiveRamp IdentityLink globally, with support most recently extended to the UK, Europe, and Asia-Pacific. […]
LiveRampIndex Exchangeadvertisers
Index Exchange Brings the Ad Tech Supply Chain Out of the Shadows
Some much-needed transparency between media buyers and sellers is coming with new tools announced by the ad-tech giant.
Media buyersIndex Exchangepublishers
Index Exchange Introduces Adaptive Timeout, Incorporating Machine Learning into Header Bidding
New Product Makes Publisher Page Speeds Smarter by Adapting to Each User, Creating More Opportunities for Bidders and Revenue for Publishers Index Exchange, the world’s largest independent ad exchange, introduced Adaptive Timeout, an innovative product that will boost publisher revenue through advanced machine learning, while optimizing page speed. By measuring device and network conditions, the […]
AppNexus And Index Exchange Launch Server-Side Header Bidding With Mutual Support
Publishers contemplating a switch to server-side header bidding now have two more options. They can use AppNexus’ Prebid server-side wrapper, which will tap into Index Exchange’s demand. Or they can put Index Exchange’s wrapper on their page, which will make a server-side call out to AppNexus. “We are giving publishers choice, and a flexible, transparent solution,” […]
AppNexusIndex Exchange
Index Exchange Partners With Bounce Exchange to Increase Supply, Introduce Access to New Format of Programmatic Advertising
Partnership Offers Marketers Access to New Supply of High Impact, 100% Viewable Units and Expands Bounce Exchange’s Global Reach New York, NY – Index Exchange, the principled exchange for publishers, announced it has partnered with Bounce Exchange, the technology company that provides behavioral automation and enables online retailers and publishers to create customized shopping experiences. The […]
Bounce ExchangeIndex Exchange
Index Exchange Partners with Forensiq to Combat Ad Fraud
Integration Further Improves Index Exchange’s Ability to Detect, Report & Eliminate Fraudulent Inventory Across the Exchange NEW YORK – Index Exchange, the principled exchange for publishers, announced it has partnered with Forensiq, a leading ad fraud detection and prevention company, to identify and remove fraudulent advertising inventory from the marketplace. Index Exchange will integrate Forensiq’s ad […]
ForensiqIndex ExchangeAdvertisers
Index Exchange Partners with Moat to Bring Viewability to Publishers
Index Exchange Scores 99.3% on Moat’s Human Traffic Scale NEW YORK – – Index Exchange, the principled exchange for publishers, today announced it has partnered with Moat, the independent SaaS analytics firm focused on making brand advertising more effective for marketers, agencies, and premium publishers. With access to Moat’s industry leading Attention Analytics for ad viewability, publishers […]
MoatIndex ExchangePublishers
Index Exchange Partners with Connexity to Integrate Programmatic Demand in Their Private Marketplace
MediaMath OPEN participates as a Private Exchange Launch Partner NEW YORK – Index Exchange, the principled exchange for publishers, announced it has partnered with technology-driven marketing solutions company Connexity to expand its access to programmatic demand to its private marketplace. Prior to this partnership, Connexity tested a number of other exchanges over many months. “We […]
ConnexityIndex ExchangeMediaMath
Index Exchange Selected as First Partner with Adzerk to Integrate Native and Display Inventory in Newly Launched RTB Solution
As publishers increasingly demand maximum yield, Adzerk is the first independent adserver on the market to enable publishers to manage campaigns on multiple exchanges New York, NY — Index Exchange, the principled exchange for publishers, today announced it has partnered with API-based ad serving platform Adzerk, to expand its access to programmatic demand from leading […]
AdzerkIndex Exchange
Leading Programmatic Supply-Side Platform, Index Exchange, Announces Integration with Adobe Media Optimizer
Integration Provides Increased Demand and Precise Analytics to Publishers TORONTO, CANADA — Index Exchange today announced an integration with Adobe’s (NASDAQ: ADBE) Media Optimizer, designed to broaden connections between Index Exchange’s publishers and digital advertisers using Adobe Media Optimizer, a leading advertising management and optimization platform for search, display and social media campaigns. The agreement […]
Adobe Media OptimizerIndex Exchange
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