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Follow the launches, price changes and new rules that change where you can buy ad spots. Each story is dated and filed under the companies involved.

36 events for LG Ad Solutions

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KERV.ai Expands Global Partnership with LG Ad Solutions, Bringing Interactive CTV Experiences to New International Markets

KERV.aiLG Ad Solutions

UpdateCTV · Inventory integrationGlobalFavicon of LG Ad SolutionsLG Ad Solutions

LG Ad Solutions and Teads renew exclusive CTV partnership across APAC and Europe

Teads and LG Ad Solutions expand their CTV ad partnership

Advertisers buying CTV through Teads can now reach more LG Ad Solutions inventory under their expanded partnership.

AdvertisersTeadsLG Ad Solutions

LaunchedCTV · Inventory integrationGlobalFavicon of LG Ad SolutionsLG Ad SolutionsFavicon of TeadsTeads

LG Ad Solutions and Taboola link CTV views to open-web performance

Advertisers can now unify ROI measurement between LG Ad Solutions' CTV viewership and Taboola's open-web placements through the new Performance Enhancer integration.

LG Ad SolutionsTaboola

UpdateCTV · Measurement integrationGlobalFavicon of LG Ad SolutionsLG Ad SolutionsFavicon of TaboolaTaboola

LG Ad Solutions And Taboola Partner to Bring TV-Driven Performance to the Open Web

Taboola, announced a new partnership with LG Ad Solutions on 4th December, 2025 to offer Performance Enhancer, a solution that connects the gap between premium TV exposure and measurable digital outcomes. Advertisers are investing in TV because it delivers unmatched reach and impact—and […]

LG Ad Solutions Positions Home Screen as CTV’s Fastest-Growing Opportunity for Brand Attention

LG Ad Solutions, a global leader in advanced connected TV (CTV) advertising, today (18th November, 2025) released new findings illustrating how the Smart TV Home Screen has become the new “first impression” moment for advertisers — a critical space where […]

LG Ad Solutions introduces Agentiv, an AI platform for advertising operations

LG Ad Solutions Introduces Agentiv, an AI-Powered Advertising Technology Platform

LG Ad Solutions, a global provider of Connected TV (CTV) advertising technology, announced Agentiv, an artificial intelligence (AI) platform developed to support the company’s suite of internal and external agents that enhance operational and data-driven efficiencies. “We’ve focused on building the data infrastructure needed to responsibly integrate AI into our advertising technology,” said Dave Rudnick, Chief […]

New LG Ad Solutions Advertiser Study Finds Data and Advanced Creative are Driving The Shift to CTV-First Advertising

70% of respondents say meaningful insights spark effective ideas, showing that the strongest campaigns are those where data sharpens strategy and creative brings it to life. LG Ad Solutions, a global leader in advanced Connected TV (CTV) advertising, released a new report, The Art and Science of the CTV-First Era Part One, revealing that advertisers […]

LG Ad Solutions launches Social Sync creative tool with Spaceback in the UK

Brands in the UK can now turn social content into CTV ads on LG smart TVs using LG Ad Solutions' new Social Sync tool powered by Spaceback.

SpacebackLG Ad Solutions

LaunchedCTV · Inventory integrationUnited KingdomFavicon of LG Ad SolutionsLG Ad Solutions

LG Ad Solutions Launches Social Sync powered by Spaceback in the UK

LG Ad Solutions today (25th September 2025) announced the launch of Social Sync powered by Spaceback in the UK, a breakthrough creative solution that allows brands to seamlessly transform their digital and social content into high-impact connected TV (CTV) ads. The […]

LaunchedUnited KingdomFavicon of LG Ad SolutionsLG Ad Solutions

New LG Ad Solutions Study Highlights How CTV Delivers the Personalized Experiences Diverse Audiences Demand

LG Ad Solutions, a global leader in advanced advertising for Connected TV (CTV), released its 2025 Inclusive Screen report, highlighting the TV viewing habits and preferences of diverse American audiences, including Black, Hispanic, Asian and LGBTQ+ CTV viewers. The findings underscore that as streaming – especially free streaming – gains preference, CTV uniquely delivers the […]

LG Ad Solutions and Viant Integration Looks to Sharpen CTV Ad Targeting, Accelerate Addressable

The LG integration is part of Viant’s Direct Access program.

LG Ad Solutions Launches into Australia, Appoints Alex Blundell Jones as Commercial Director

LG Ad SolutionsAustralian advertisers

UpdateCTV · Market exitAustraliaFavicon of LG Ad SolutionsLG Ad Solutions

LG Ad Solutions integrates Viant for CTV addressability

Advertisers can now target LG Ad Solutions' connected TV inventory with more precision through a new integration with Viant's Direct Access program.

LG Ad SolutionsViant

LaunchedCTV · Measurement integrationGlobalFavicon of LG Ad SolutionsLG Ad SolutionsFavicon of Viant (Adelphic)Viant (Adelphic)

LG Ad Solutions partners with Akkio on real-time ACR data

Advertisers and media companies working with LG Ad Solutions can now analyze and act on ACR viewing data in real time through a new partnership with Akkio.

LG Ad SolutionsAkkio

LaunchedData · Data partnershipGlobalFavicon of LG Ad SolutionsLG Ad Solutions

LG Ad Solutions partners with Experian on audience targeting

Advertisers using LG Ad Solutions can now target audiences with Experian's ConsumerView data through a new partnership.

LG Ad SolutionsExperian

LaunchedCTV · Data partnershipGlobalFavicon of LG Ad SolutionsLG Ad SolutionsFavicon of ExperianExperian

In the CTV race, LG Ad Solutions starts at the home screen

LG Ad Solutions wants to make the home screen the main gateway to streaming to claim a greater slice of the ad dollars flowing through CTV.

LG Ad Solutions Extends Programmatic Buying Opportunities on LG Channels via Amazon Publisher Direct

LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, announced a new integration with Amazon Publisher Services (APS) that enables marketers to access expanded advertising inventory on LG Channels – LG’s free streaming service available on […]

LG Ad SolutionsAmazon Publisher ServicesAmazon DSP

UpdateCTV · Inventory integrationGlobalFavicon of LG Ad SolutionsLG Ad SolutionsFavicon of Amazon Publisher ServicesAmazon Publisher Services

LG Ad Solutions Extends Programmatic Buying Opportunities on LG Channels via Amazon Publisher Direct, Available on Amazon DSP

LG Ad Solutions, a global leader in connected TV and cross-screen advertising, announced a new integration with Amazon Publisher Services (APS) that enables marketers to access expanded advertising inventory on LG Channels – LG’s free streaming service available on all LG Smart TVs – available through Amazon Publisher Direct on Amazon DSP. The continued growth […]

LG Ad Solutions integrates with Amazon Publisher Services so advertisers on Amazon DSP can buy LG Channels inventory in the U.S.

Powering Programmatic: LG Ad Solutions, Magnite Expand Global Partnership

LG Ad Solutions today announced the renewal of a global partnership that keeps Magnite as its primary sell-side platform and Magnite’s SpringServe ad server for new activations. With the partnership, advertisers can use Magnite’s ClearLine self-service tools to directly access and purchase premium video inventory with full transparency and control. New Programmatic Ad Formats ClearLine […]

LG Ad SolutionsMagnite

UpdateCTV · Sales representationGlobalFavicon of LG Ad SolutionsLG Ad SolutionsFavicon of MagniteMagnite

New LG Ad Solutions Study Reveals Advertisers Should Prioritize The Total TV Experience For Effective CTV Campaigns

Research from LG Ad Solutions and MediaScience Shows That Integrating CTV Video, Native, and Mobile Video Enhances Campaign Effectiveness LG Ad Solutions, in collaboration with MediaScience, released a groundbreaking study that underscores the effectiveness of creating a seamless Connected TV (CTV) advertising experience. The study, titled The Connect Effect, demonstrates that integrating CTV Video, Native, […]

LG Ad Solutions launches Innovation Labs to bolster CTV experience

LG Ad Solutions has announced the launch of Innovation Labs, a division that will focus on developing breakthrough technologies that drive leapfrog innovations in CTV advertising, content personalisation, and hyper-customisation for viewers. Under the leadership of Chief Technology Officer Dave Rudnick, the Innovation Labs will spearhead the development of new technologies and methodologies to enhance […]

LG Ad Solutions Launches Innovation Labs to Revolutionize CTV Advertising and User Experience

LG Ad Solutions announced the launch of Innovation Labs, a division that will focus on developing breakthrough technologies that drive leapfrog innovations in CTV advertising, content personalization, and hyper-customization for viewers. “At LG Ad Solutions, we are committed to exploring new frontiers in data-driven personalization and delivering highly customized user experiences” Marketing Technology News: MarTech Interview […]

Exclusive: LG Ad Solutions Launches Native Screensaver Ads

LG’s new screensaver ad format takes advantage of idle screen time.

PilotDesk and LG Ad Solutions Enter Long-Term Agreement for YieldPilot to Optimize Advertising Inventory

YieldPilot to Streamline Advertising Inventory with Automated Yield Optimization for Publishers PilotDesk, a no-code AI workflow automation platform for advertising and yield operations, announced a long-term agreement with LG Ad Solutions to expand the use of its YieldPilot product, an advanced automated publisher yield optimization and management solution enabled in its ad serving platform. PilotDesk has demonstrated […]

PilotDeskLG Ad Solutions

UpdateCTV · Inventory integrationGlobalFavicon of LG Ad SolutionsLG Ad Solutions

LG Ad Solutions Highlights Olympic Games as Key Moment for Back-to-School Advertising

With 84% of parents planning to watch the 2024 Olympic Games with their children, new LG Ad Solutions insights uncover opportunities for CTV advertisers seeking to capture back-to-school dollars during tentpole events LG Ad Solutions released a report, titled “Commercials & Classrooms: TV’s Impact on Back-to-School Shopping,” which reveals parents reported spending an average of […]

LG Ad Solutions Will Adopt Unified ID 2.0, Empowering Advertisers to Utilize Their First-Party Data at Scale

LG Ad Solutions, a global leader in Connected TV (CTV) and cross-screen advertising, announced that it has initiated the integration of the Unified ID 2.0 solution (UID2). This groundbreaking solution will enable advertisers to leverage their first-party data across LG’s extensive audience network in a privacy-conscious manner, enhancing advertising effectiveness. “We are excited to welcome […]

Unified ID 2.0LG Ad Solutionsadvertisers

UpdateCTV · First-party dataGlobalFavicon of LG Ad SolutionsLG Ad Solutions

LG Ad Solutions in CTV partnership with Lumen Research and TVision

LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, today announced a partnership with global attention technology company, Lumen Research and TVision to help advertisers measure attention on advertisements served on LG televisions. Vision, Lumen CTV tie-up By combining the power of TVision’s TV and CTV-viewing attention panels and Lumen’s leading, end-to-end attention […]

TVisionLG Ad Solutionsadvertisers

LaunchedMeasurement · Measurement integrationGlobalFavicon of LG Ad SolutionsLG Ad Solutions

LG Ad Solutions Partners with Lumen Research and TVision to Bring Attention Measurement Across CTV Ad Inventory

LG is one of the first TV manufacturers to make attention insights available for advertisers. LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, today announced a partnership with global attention technology company, Lumen Research and TVision to help advertisers measure attention on advertisements served on LG televisions. By combining the […]

Basis Technologies and LG Ad Solutions Announce Exclusive Partnership for Connected TV Political Advertising

LG Ad Solutions’ proprietary ACR data and Basis’ software platform provide turnkey solution for political advertisers to activate on 35 million US LG Smart TVs Basis Technologies, a global provider of programmatic advertising and media automation solutions along with LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, announced an exclusive partnership […]

Basis TechnologiesLG Ad Solutions

LaunchedCTV · Buying accessUnited StatesFavicon of LG Ad SolutionsLG Ad Solutions

LG Ad Solutions Announces LoopIQ, A New CTV Targeting and Measurement Product, Delivered in Partnership with Affinity Solutions

LoopIQ brings best-in-class closed-loop purchase data to CTV targeting and measurement LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, today announced a strategic product partnership with leading consumer purchase insights company Affinity Solutions (Affinity), named LoopIQ. This closed-loop CTV ad targeting and measurement solution is uniquely designed to utilize purchase […]

Affinity SolutionsLG Ad Solutions

LaunchedCTV · Data partnershipGlobalFavicon of LG Ad SolutionsLG Ad Solutions

LG Ad Solutions Expands Into Canadian Market Amid Growing Popularity of Connected TV Among Canadian Viewers

61% of Canadian TV viewers prefer to stream free, ad-supported content rather than pay for a subscription LG Ad Solutions, a global leader in connected TV and cross-screen advertising, announced that it has expanded its global presence into the Canadian marketplace. This expansion follows the hire of Jason Randall as Country Manager, Vice President of […]

LG Ad Solutions and Acxiom Bring Increased Audience Reach and Rapid Campaign Activation to CTV Advertising Through Improved Data Matching

LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, announced a strategic partnership with leading customer intelligence company, Acxiom. The collaboration maximizes brands’ data strategies, empowering advertisers to reach millions of high-value LG TV households by seamlessly activating their connected TV campaigns in as little as 24 hours, minimizing waste. As […]

AcxiomLG Ad Solutions

LaunchedCTV · Data partnershipGlobalFavicon of LG Ad SolutionsLG Ad Solutions

LG Ad Solutions Sees Viewers Shifting To Ad-Supported CTV

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