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Follow the launches, price changes and new rules that change where you can buy ad spots. Each story is dated and filed under the companies involved.
4 events for LifeStreet
Open LifeStreetLifeStreet Expands AI-Powered Media Buying Platform to Lead Acquisition Industry
SAN FRANCISCO — LifeStreet, a leader in AI-powered media buying, today announced its strategic market expansion into non-gaming verticals. Over the past year, LifeStreet has released a series of new features to its media buying platform, Nero, so that the world’s biggest performance marketers can leverage in-app advertising to achieve their growth goals. “Companies across […]
LifeStreet Launches New AI Creative Solution for In-App Ad Personalization
LifeStreet, a leader in mobile marketing, announced its latest solution to maximize return on ad spend (ROAS) for performance marketers. Nero Dynamic Creatives improves the effectiveness of in-app advertising by testing, analyzing, and deploying a limitless number of AI-generated creative combinations across numerous audience segments. Through real-time creative analysis, advertisers can now make immediate connections […]
LifeStreet Launches Nero – the First Mobile Demand-Side Platform to Offer True Bidding Transparency
New platform proudly delivers added transparency through its managed service; will release Nero’s self-serve solution later in 2022 LifeStreet, a mobile-first programmatic marketing platform for performance advertisers, has announced the launch of Nero, its re-engineered demand-side platform (DSP). LifeStreet’s new platform pushes for greater transparency in ad tech by giving complete visibility into the full […]
LifeStreet Launches A Revamped Mobile DSP To Help Predict ROAS
Mobile ad platform LifeStreet released a new version of its DSP on Tuesday that shows developers what’s happening behind the scenes when they make a programmatic buy. “Supply transparency is table stakes,” said CEO Levi Matkins. “The question isn’t just what are you bidding on; it’s why are you bidding on it?” LifeStreet’s rearchitected DSP, called […]
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