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Follow the launches, price changes and new rules that change where you can buy ad spots. Each story is dated and filed under the companies involved.
6 events for Liftoff
Open LiftoffLiftoff Debuts AppRefinery, Unlocking Deep Intelligence into the World’s Leading Consumer Apps
AppRefinery delivers real-time insights into engagement strategies and feature trends across over 20 app verticals Liftoff, an AI-enabled growth platform for the mobile app economy, announced the launch of AppRefinery, a first-of-its-kind intelligence platform offering strategic insights into the world’s most successful consumer apps. Following the success of GameRefinery, the leading analytics platform for mobile […]
Liftoff integrates Xiaomi OEM ads into Vungle Exchange
Advertisers can now reach on-device inventory across Xiaomi's system apps and GetApps store through Liftoff's Vungle Exchange.
AdvertisersLiftoffXiaomi Ads
Liftoff launches Cortex, its next-gen ML platform driving superior mobile ad campaign performance Open image in lightbox
Cortex represents a significant advancement in Liftoff’s ML technology infrastructure, enabling faster product innovation and more effective ad campaigns. Liftoff announced the launch of its next-gen machine learning platform, Cortex. By tailoring neural network models to improve campaign effectiveness, Cortex represents a significant step forward in the application of machine learning for advertising technology. Built […]
Liftoff Mobile Ad Creative Index Reveals UGC and Interstitial Ads Are Key to Unlocking Advertising ROI
The report, based on data from 602 billion impressions, found playable ads 20x more likely to drive installs than banners in gaming, and UGC ad creative from Liftoff Influence has 20% lower CPI than other video formats Liftoff, the leading growth acceleration platform for the mobile industry, has unveiled its sixth annual Mobile Ad Creative […]
New Liftoff Data Reveals Customers Flock to Fintech as Economy Tightens; Offers Finance App Marketers Guidance On User Acquisition
Cost Per Installation (CPI) has steadily declined since June 2021, despite inflation Fintech users activate at higher rates than banking app users Android users are over 2x as likely to make a activate compared to iOS users LATAM users are more cost-effective to acquire than EMEA, APAC and NAR regions Liftoff, the leading growth acceleration […]
Liftoff Raises $5 Million To Help App Makers Acquire Engaged Users, Not Just Installs
Mobile application marketers have traditionally chased new users through campaigns designed to prompt app installations. But a company called Liftoff is focused on helping companies acquire a more valuable customer base – those who take action beyond the install. That is, it helps target customers who do things like make purchases, renew subscriptions, reserve a hotel room, or whatever else the app marketer is after.
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