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Follow the launches, price changes and new rules that change where you can buy ad spots. Each story is dated and filed under the companies involved.
14 events for Mintegral
Open MintegralMintegral launches "Inside App Scaling", a new channel on Business of Apps
Business of Apps is delighted to partner with Mintegral to launch Inside App Scaling, a new channel dedicated to the operational realities of scaling apps in the modern marketing era. The channel is built around Mintegral’s marketing ecosystem, which brings together Mintegral’s own solutions and selected partner products to support a complete app growth loop. The focus is app scaling: mapping the key stages developers and marketers move through as they grow their apps, from user acquisition and monetization to creative, analytics, and performance optimization. Commenting on the launch, Cassie
Mintegral Launches Advanced IAP ROAS Optimization to Help Developers Acquire High-Value Users and Boost Revenue
Designed for Growth-Focused Developers, the New IAP ROAS Model Enhances UA Efficiency and Maximizes Revenue Impact Mintegral, the leading programmatic advertising platform, announced the official launch of its In-App Purchase Return on Ad Spend (IAP ROAS) optimization model. This new feature enables mobile app developers to acquire high-value, paying users with greater precision, efficiency, and […]
Mobvista Subsidiary, Mintegral, Named a Top 3 Global Ad Network in AppsFlyer’s Performance Index
Mobvista subsidiary and programmatic advertising platform, Mintegral, announced it has ranked as a top 3 global media source behind Google & Meta in AppsFlyer’s Performance Index Edition 15. AppsFlyer’s Performance Index provides mobile marketers with crucial insights into the world’s top media sources for traffic volume and quality across Android and iOS, region, and app […]
Mintegral Ranks as a Top Ad Network on Singular’s 2022 ROI Index
Singular recently released their annual ROI Index which recognizes the top global ad partners and their ability to deliver ROI and retention. The comprehensive ROI Index ranks 300 of the top-performing ad networks on both iOS and Android by 30-day ROI, and takes into account $20B in ad spend, 5000 apps, and advanced insights from their fraud […]
Mintegral Receives 2022 CCPA Data Privacy Validation
Mintegral, a leading programmatic and interactive ad platform and a subsidiary of Mobvista Co., Ltd (01860.HK) has announced that it has received the California Consumer Privacy Act (CCPA) validation from TRUSTe LLC (“TRUSTe”), an independent subsidiary of TrustArc Inc. TRUSTe reviewed Mintegral’s data privacy policies and practices against the TrustArc Privacy & Data Accountability Governance […]
United StatesMobvista subsidiary, Mintegral, Announces Record Revenue Growth for Q3 2021 and Ranks as a Top 10 Ad Network Globally
Revenue on Mintegral’s mobile ad platform surges to $160 million Mobvista announced that its subsidiary, Mintegral, has recorded an unaudited revenue of $160 million in Q3 2021, an increase of 72.86% compared to Q3 2020, and an increase of 24.67% compared to Q2 2021. Mintegral, Mobvista’s programmatic and interactive ad platform also retained 85.95% of […]
Mintegral Earns Privacy Certification From ePrivacy
Mintegral, a programmatic advertising platform, announced a privacy accreditation from ePrivacy, a company offering seals for the certifications for digital products. Specifically, Mintegral earned the ePrivacyseal EU, which attests to a product’s compliance with the requirements imposed by EU data protection legislation, in accordance with EU General Data Protection Regulation (GDPR). This news further demonstrates […]
Mintegral Passes User Privacy Security Assessment Performed by Internationally Recognized Accounting Firm
Mintegral, a mobile advertising platform, has announced that its SDK products have completed a user privacy security assessment performed by an internationally recognized accounting firm. The audit report showed that Mintegral has established a complete system to maintain the security of users’ personal information and other sensitive information during the collection and transmission process. Marketing Technology News: […]
Mintegral Remains Compliant with IAB Tech Lab Open Measurement SDK Requirements
Mintegral announced that it has continued to meet the requirements set forth by the Interactive Advertising Bureau (IAB) Tech Lab Open Measurement SDK certification. The recertification will provide Mintegral partners continued transparency, third-party viewability and verification of ad traffic. Marketing Technology News: Zipari Announces Strategic Growth Investment from Thoma Bravo The Open Measurement SDK (OM SDK) […]
Mintegral Adds Support for Apple’s SKAdNetwork
Mobile advertising platform Mintegral has announced that it now supports SKAdNetwork, Apple’s official attribution solution, becoming one of the first mobile ad platforms in China to do so. Publishers and developers partnered with Mintegral can still get accurate installation attribution through SKAdNetwork, even after Apple deprecates IDFA. In June this year, Apple announced several new user privacy features at […]
SKAdNetworkMintegral
Mintegral Launches Playable Ad Creative Platform Playturbo
Leading mobile interactive advertising platform Mintegral and its in-house creative studio Mindworks announced the launch of Playturbo. This playable ad creative platform allows advertisers to customize their playable ads with significant flexibility What are playable ads and how do they benefit advertisers? A playable ad is essentially a mini-game where users get to experience the […]
Mintegral Releases New Advertising Self-Service Platform
Leading mobile interactive advertising platform Mintegral announced that its self-service platform has just received a significant set of upgrades that will help advertisers tackle present-day challenges. Top media channels have become the main source of user acquisition for mobile advertisers. With the biggest players on the market, essentially creating a UA monopoly, small and medium-sized […]
Mintegral Granted IAB Tech Lab Open Measurement SDK Certification
The programmatic and interactive advertising platform Mintegral announced that it has received the Interactive Advertising Bureau (IAB) Tech Lab Open Measurement SDK certification. This provides Mintegral partners with an extra layer of transparency as it allows for third-party viewability and verification of ad traffic. Mintegral has also been granted IAB Tech Lab membership, which will […]
Mintegral Launches In-App Header Bidding Technology
Mintegral, a programmatic interactive advertising platform, has officially announced that it now supports in-app header bidding, making it the first Chinese ad-tech company to support this technology. Thanks to this new technology, mobile app publishers will have a better way to find the best buyer for each impression and increase their ad revenues. Mintegral Launches In-App […]
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