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Follow the launches, price changes and new rules that change where you can buy ad spots. Each story is dated and filed under the companies involved.
11 events for Overwolf
Open OverwolfOverwolf Ads Launches In-Game Audience Map
Overwolf Ads, a global owned-and-operated gaming media platform, today (17th September, 2026) announced the launch of In-Game Audience Map, the industry’s only media planning tool that enables advertisers to identify exactly where their target audiences play across more than 5,000 […]
Overwolf Ads Launches ‘In-Game Audience Map’ Product for Brands to Identify What Their Customers Play Across More Than 5,000 Video Games (EXCLUSIVE)
Gaming media company Overwolf Ads has launched a new in-game audience map product, which it describes as “the industry’s only media planning tool that enables advertisers to identify exactly where their target audiences play across more than 5,000 major PC game titles — including Fortnite, Roblox and more — and understand the potential reach available […]
Overwolf Ads and OpenX bring CTV-level video performance to gaming ads
Advertisers can buy Overwolf's in-game gaming inventory at CTV-level video quality through its partnership with OpenX.
Overwolf AdsOpenX
Overwolf Ads Launches Gamer Grid
Overwolf Ads, the world-leading ad tech gaming platform reaching over 113 million monthly gamers across hundreds of the world’s biggest titles, today (27th April, 2026) announced the launch of Gamer Grid, a first-of-its-kind audience data product built from deterministic PC […]
Eyal Betzalel Named COO of Overwolf Ads to Support Gaming Media Empire Expansion
Overwolf Ads, a world-leading ad tech gaming platform empowering brands and advertisers to reach over 113 million monthly gamers across hundreds of the world’s biggest video game titles, announced that Eyal Betzalel, veteran ad tech entrepreneur and co-founder and former […]
Overwolf Launches The Leaderboard Insights Podcast, an In-Game Advertising Podcast
Overwolf Ads, the leading platform for in-game advertising, announced the launch of The Leaderboard Insights Podcast, a new podcast designed for marketers, brands, and media agencies who want to understand how advertising in gaming works, how to advertise in gaming […]
Overwolf Expands European Presence with Former Activision Blizzard Executive to Accelerate Brand Partnership Growth
Business has grown by 385% since entering the EU market one year ago Overwolf Ads, a world-leading platform empowering brands and advertisers to reach over 100 million monthly gamers, today announced the expansion of its European operations with the appointment of Adam Davis as Director of Brand Partnerships. This strategic hire supports Overwolf’s continued growth […]
Overwolf Expands European Presence with Former Activision Blizzard Executive
Overwolf Ads, a world-leading platform empowering brands and advertisers to reach over 100 million monthly gamers, today (28th August, 2025) announced the expansion of its European operations with the appointment of Adam Davis as director of brand partnerships. This strategic […]
Overwolf Acquires NitroPay, Becoming Leading Ad Tech Platform Globally for Gamers
Overwolf, the all-in-one platform that enables creators to build, share, and monetise in-game apps, mods, and private servers, today (8th May, 2024) announced the acquisition of NitroPay, a gaming ad tech company that helps website publishers monetise their site traffic […]
Overwolf acquires NitroPay, becoming leading adtech platform for gamers
Overwolf, the all-in-one platform that enables creators to build, share, and monetise in-game apps, mods, and private servers, has acquired NitroPay, a gaming ad tech company that helps website publishers monetise their site traffic and maximise ad revenue. With the eight-figure acquisition, Overwolf Ads expands to over 100 million unique monthly gamers in reach, more than doubling its […]
How Overwolf scored $50M in ad sales by serving ads alongside premium games
By serving its ads using both a dedicated launcher application and in-game notifications overlaid on the gaming experience, Overwolf is able to place advertisements alongside and even inside popular titles such as Minecraft, World of Warcraft and The Sims.
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