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Follow the launches, price changes and new rules that change where you can buy ad spots. Each story is dated and filed under the companies involved.
11 events for Pandora
Open PandoraAmazon Ads and SiriusXM Media opened SiriusXM Media's streaming audio, including Pandora, to Amazon DSP buyers through the AdsWizz SSP, with rollout to select advertisers in Q4 2025.
Amazon AdsPandora Integrates With UID2 To Raise The Volume On Programmatic Audio
The Trade Desk is planting the UID2 flag in another emerging media channel. Pandora is the first digital audio platform to integrate The Trade Desk’s UID2 alternative ID, the companies announced today. The UID2 integration is also Pandora’s first partnership with a third-party ID. The integration adds more addressability for AdsWizz, the end-to-end programmatic platform […]
Pandora became the first audio publisher to adopt Unified ID 2.0 (UID2), enabled through AdsWizz and The Trade Desk.
Pandora Completes Acquisition of AdsWizz
Advances leadership in global digital audio advertising ecosystem OAKLAND, Calif. – Pandora (NYSE: P), the largest music streaming service in the U.S., announced it has completed its acquisition of AdsWizz, the global leader in digital audio advertising technology. “As a publisher, Pandora has long understood the value that a sophisticated advertising platform can bring to […]
Pandora to Acquire Leading Digital Audio Ad Tech Firm AdsWizz
The acquisition will create the largest digital audio advertising ecosystem globally. OAKLAND, Calif. – Pandora (NYSE: P), the largest music streaming service in the U.S., announced it will acquire AdsWizz, the global leader in digital audio ad technology. The addition of AdsWizz will upgrade Pandora’s ad tech capabilities, provide its advertisers with greater audience reach, […]
Pandora Delivers Premium Audio Marketplace for Programmatic Ad Buying
Pilot program launches with Volkswagen campaign OAKLAND, Calif. – Pandora (NYSE:P), the largest music streaming service in the U.S., announced that it has built a premium marketplace that will allow advertisers to purchase its audio inventory programmatically across mobile and desktop. The pilot program is launching with Volkswagen and will expand to include additional advertisers and partners […]
Pandora Launches Video Plus for All Advertisers
New Ad Product Unlocks Valuable Features for Listeners and Delivers Authentic Attention to Brands OAKLAND, Calif. – Pandora (NYSE:P) announced that Video Plus is now available to all advertisers. The new ad product enables brands to pay only when users watch 15 seconds of a video ad. In exchange for watching the ad, listeners unlock features […]
Pandora Partners With A Million Ads to Become the First Publisher to Deliver Dynamic Creative Audio Advertising
OAKLAND, Calif. – Pandora (NYSE: P) announced an exclusive partnership with A Million Ads, a global leader in dynamic creative and personalization for digital audio, to become the first publisher to bring the dynamic capabilities popular in display and video advertising to the audio marketplace. “Together, we will revolutionize what listeners experience from an ad-supported […]
A Million AdsPandora
Pandora to Roll Out Muted Video and Responsive Display Ads to All Advertisers
First in a series of new, native mobile ad formats deliver lifts in time spent, brand awareness and quality clicks OAKLAND, Calif. – Pandora (NYSE:P), the go-to music source for fans and artists, announced it will roll out its Muted Video and Responsive Mobile Display ads to all advertisers on January 19, 2017. These new […]
Pandora Revolutionizes Mobile Advertising With New Visual Ad Experience
Series of native, mobile ad solutions capture people’s attention while driving listener engagement; Beta begins this summer with Express and the Lexus Dealer Association OAKLAND, Calif. – Pandora (NYSE:P), the go-to music source for fans and artists, announced its new visual ad experience – a series of native, mobile ad formats that make rich media, […]
Pandora Delivers Mobile Programmatic Solution to Advertisers
Premium Offering Provides High Quality Inventory and Audience Across Smartphones and Tablets OAKLAND, Calif. – Pandora (NYSE:P), the leading Internet radio service, announced today that its display inventory is now available for programmatic buying across smartphones and tablets. Pandora’s new programmatic solution supplements its desktop offering to deliver viewable inventory, qualified data and a robust, […]
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