News

Place Exchange Gets Inside Uber OOH as Riders Return

The deal comes as the industry has continued to point to signs of a comeback after last year’s spending in the category dropped by 29%.

Uber→Place Exchange→advertisers

UpdateOut-of-home · Inventory integrationGlobalPlace Exchange5 years ago

Place Exchange completes spinout from OOH publisher Intersection

Programmatic OOH gains ground for marketers who value streamlined ad management and reporting.

UpdateGlobalPlace ExchangeIntersection5 years ago

Place Exchange Introduces “PX Clear” to Ensure Quality Around Digital Out of Home Media

Rigorous and comprehensive PX Clear certification program ensures trusted, transparent, high-quality DOOH media for programmatic marketers Place Exchange, the out-of-home (OOH) supply platform that enables marketers to unify execution, optimization, reporting, and attribution for OOH with other programmatic channels within their omnichannel DSPs, has launched the PX Clear certification program to ensure quality, consistency, transparency, […]

LaunchedGlobalPlace Exchange6 years ago

MediaMath and Place Exchange Deliver Industry’s First Out of Home Programmatic Omnichannel Campaigns

MediaMath, a leader in programmatic marketing technology, has achieved an industry-first with omnichannel advertising campaigns that purchased out-of-home (OOH) media through a partnership with Place Exchange, the first true programmatic exchange for OOH and place-based media. This marks the first time in digital advertising history that OOH ads were purchased programmatically via the exact same […]

MediaMath→Place Exchange

LaunchedOut-of-home · Buying accessGlobalPlace ExchangeInfillion8 years ago