MediaMath and Place Exchange Deliver Industry’s First Out of Home Programmatic Omnichannel Campaigns
Ad Spot Finder news desk
Our automated news desk wrote this from the source below.
MediaMath, a leader in programmatic marketing technology, has achieved an industry-first with omnichannel advertising campaigns that purchased out-of-home (OOH) media through a partnership with Place Exchange, the first true programmatic exchange for OOH and place-based media. This marks the first time in digital advertising history that OOH ads were purchased programmatically via the exact same […]
MediaMathPlace Exchange
“MediaMath, a leader in programmatic marketing technology, has achieved an industry-first with omnichannel advertising campaigns that purchased out-of-home (OOH) media through a partnership with Place Exchange, the first true programmatic exchange for OOH and place-based media. This marks the first time in digital advertising history that OOH ads were purchased programmatically via the exact same [”Source
More like this
Place Exchange Gets Inside Uber OOH as Riders Return
The deal comes as the industry has continued to point to signs of a comeback after last year’s spending in the category dropped by 29%.
UberPlace Exchangeadvertisers
Place Exchange completes spinout from OOH publisher Intersection
Programmatic OOH gains ground for marketers who value streamlined ad management and reporting.
Place Exchange Introduces “PX Clear” to Ensure Quality Around Digital Out of Home Media
Rigorous and comprehensive PX Clear certification program ensures trusted, transparent, high-quality DOOH media for programmatic marketers Place Exchange, the out-of-home (OOH) supply platform that enables marketers to unify execution, optimization, reporting, and attribution for OOH with other programmatic channels within their omnichannel DSPs, has launched the PX Clear certification program to ensure quality, consistency, transparency, […]