News

Pokémon Go Maker Niantic Labs Acquires Augmented Reality Firm 8th Wall

The game developer claims the deal is its largest to date.

8th Wall→Niantic

AcquisitionApp · AcquisitionGlobalPokémon5 years ago

Pokémon Catches Absurdity and Nostalgia in Reality TV-Inspired Social Ad Campaign

Puppet versions of the video game monsters enter the real world in new campaign.

CampaignGlobalPokémon5 years ago

Pokémon GO Creator Niantic’s First Brand Campaign Showcases why the Metaverse Needs Reality

Two-minute film from Pokémon creator explores how game players are living in a real-world metaverse with both sides connected by technology.

CampaignGlobalPokémon5 years ago

Can Pokémon Go help brands catch consumers via sponsored locations?

UpdateGlobalPokémon6 years ago

Pokémon Go: The App that Changed the Game for Location-Based Advertising

How did Pokémon Go become such a game-changer? It was able to capitalize on some of the biggest digital trends of our time, including the rise of geolocation. Brands looking to meaningfully engage with consumers and make use of location data can learn valuable lessons from the app that changed the game for advertisers.

UpdateGlobalPokémon9 years ago

How Pokémon Go will level up local advertising

Contributor Adam Dorfman discusses how local businesses may be able to capitalize on Pokémon Go, the augmented reality game for mobile that’s become an overnight success.

UpdateGlobalPokémon10 years ago

Pokémon Go will soon get ads in the form of sponsored locations

After having become one of the most viral mobile applications of all time, Pokémon Go will soon include advertising, according to its developer. In an interview with the Financial Times, Niantic CEO John Hanke said that “sponsored locations” would provide a new revenue stream, in addition to in-app purchases of power-ups and virtual items. In other words, […]

LaunchedGlobalPokémon10 years ago