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Follow the launches, price changes and new rules that change where you can buy ad spots. Each story is dated and filed under the companies involved.
35 events for Rakuten
Open RakutenRakuten TV adds 20 Sony Pictures FAST channels across Europe
Rakuten TV added 20 free ad-supported channels from Sony Pictures, giving advertisers more FAST inventory to buy across Europe.
Sony PicturesRakuten TV
Rakuten TV Enterprise Unveils New European CTV Report At Its Live London Forum
– New research in ‘Beyond the Break: Connecting Advertising Strategy with Viewer Experience’ report explores how advertisers across Europe are redefining CTV strategies around attention, viewer experience and contextual relevance – Findings presented at Rakuten TV Enterprise LIVE London, the company’s European streaming and Connected TV forum Rakuten TV, Europe’s original CTV and streaming experts, today unveiled new research, BEYOND THE […]
Rakuten launches open-source SDK as Honey returns to its network
Rakuten Advertising and impact.com form a global affiliate alliance
Advertisers and publishers in affiliate marketing can now reach a combined network through Rakuten Advertising and impact.com's alliance.
Advertisers, publishersRakuten Advertisingimpact.com
Rakuten and impact.com Announce Alliance to Scale the Global Partnership Economy
New collaboration combines technology, global scale, and consumer intelligence to drive advertising performance within a unified ecosystem Rakuten International and impact.com today announced a strategic alliance to modernize the affiliate and performance marketing ecosystem. The collaboration unites Rakuten Advertising’s global partner relationships, managed services, and performance intelligence; Rakuten Rewards’ Cash Back shopping platform and consumer reach; and impact.com’s leading […]
Rakuten, impact.com form alliance to scale global partnership economy
Rakuten International and impact.com today announced a strategic alliance to modernise the affiliate and performance marketing ecosystem. The collaboration unites Rakuten Advertising’s global partner relationships, managed services, and performance intelligence; Rakuten Rewards’ Cash Back shopping platform and consumer reach; and impact.com’s leading technology platform and global marketplace to create the industry’s most comprehensive and scalable performance marketing ecosystem. […]
Rakuten TV launches FAST cooperation with Prime Video
Rakuten TV, a FAST broadcaster, is expanding its content distribution to Prime Video through a new cooperation deal.
Rakuten TV partners with ID5 to increase addressability across CTV inventory
Rakuten TV, a leading European streaming platform, today announced through its B2B brand, Rakuten TV Enterprise, a new partnership with ID5, a market-leading identity provider for digital advertising. This collaboration aims to enhance addressability and measurement across Rakuten TV’s Connected TV (CTV) inventory. With programmatic CTV buying accelerating, identity solutions have become increasingly valuable for delivering addressable […]
Rakuten TV adds ID5 identity to increase CTV ad addressability
Advertisers buying Rakuten TV's CTV inventory can now use ID5 identity signals for more addressable targeting and measurement.
Rakuten TVID5
Rakuten TV Unveils New Report on Transparency & Measurement in CTV & Strengthens its B2B ‘Enterprise’ Division
Rakuten TV, one of the leading streaming platforms in Europe, today (9th September, 2025) revealed findings from its new survey ‘A Clearer Picture’, exploring UK advertisers current views on media investments in CTV. The findings were presented by Chris Edwards, […]
Rakuten Advertising’s Performance Solutions Group Acquired by Brunner
Brunner will inherit the Performance Group’s paid search, programmatic planning, and buying teams.
Rakuten Launches Programmatic Loyalty: AI-Powered Ad Solution Drives Performance and Guarantees ROAS for Retailers
New, industry-first solution helps retail marketers optimize Cash Back budgets for increased performance with minimal financial risk Rakuten, the leading Cash Back shopping platform, launched Programmatic Loyalty, an industry-first advertising solution that leverages AI and Rakuten’s robust first-party data to deliver performance-driven outcomes—all with a guaranteed return on ad spend (ROAS). Retailers leveraging Programmatic Loyalty […]
Rakuten TV celebra il Natale con il lancio di un nuovo canale FAST in Italia: 100% Christmas
ItalyRakuten Advertising’s Affiliate Intelligence Delivers AI-Driven Capabilities to the Affiliate Industry
Product updates will help advertisers and publishers leverage automation, datatransparency, AI and more Rakuten Advertising, the leading global affiliate marketing network, revealed product and organizational updates to realize the company’s Affiliate Intelligence vision. Focused on expanding the use of data and AI to aid human intelligence, Affiliate Intelligence is an ongoing initiative to stimulate growth in advertiser […]
Rakuten Advertising’s “Accelerate” Quickens Affiliate Marketing Growth And Fuels Market Expansion
Rakuten Advertising has introduced Accelerate, a fully-managed, affiliate marketing program led by experienced analysts leveraging unique data insights, competitive intelligence, custom campaign modeling and publisher matchmaking to optimize performance marketing spend with unprecedented speed. Unlike other affiliate programs, Accelerate assumes the financial risk of testing new publishers, meaning advertisers are guaranteed to only pay for performance. By […]
Rakuten SQREEM Launches New AI-based First-Party Data Ad Solution
‘RMP – SQREEM Ads’ merges the behavioural pattern analysis data based on Rakuten members with SQREEM’s behavioural dataset for better insights and targeting Rakuten SQREEM Inc – the joint venture between Singapore-based Artificial Intelligence (AI) Solutions Company SQREEM Technologies and global leader in internet services Rakuten Group, Inc. – has announced the launch of a […]
SQREEMRakuten Advertising
How Rakuten Rewards Is Adapting To A New Affiliate Model – The First-Party Ad Platform
“The Sell Sider” is a column written by the sell side of the digital media community. Rakuten Rewards, formerly Ebates, is an 800-pound gorilla in the affiliate marketing business. But what’s the point of being biggest if nobody wants to be in the affiliate business? Since its acquisition by the Japanese ecommerce giant Rakuten and […]
Rakuten Acquires Fillr to Smoothen E-commerce Auto-fill Payment Experience
Rakuten acquired Melbourne-based Fillr to expand its current suite of E-Commerce Solutions and to Increase Customer and Transaction Value E-commerce payment transactions have evolved significantly in the last 12-18 months, especially during the COVID-19 crisis where customers preferred to shop online from e-commerce platforms that offer seamless e-commerce payment and auto-fill options. Many customers opt-out […]
RakutenFillr
Rakuten Acquires Leading Autofill Platform Fillr
Melbourne-Based Company Joins Rakuten’s Portfolio of E-Commerce Solutions for Increasing Customer and Transaction Value Rakuten Inc. has completed the acquisition of Fillr, the world’s most intelligent autofill service. Based in Melbourne, Australia, Fillr powers tens of millions of transactions monthly for the world’s top e-commerce, fintech and ‘buy now, pay later apps, including for Rakuten’s […]
KKR and Rakuten to Acquire Stakes in Seiyu from Walmart
Walmart Inc., KKR & Co. Inc., and Rakuten, Inc., announced the signing of definitive agreements under which KKR will purchase a majority stake and a new Rakuten subsidiary will purchase a minority stake in Seiyu GK in a deal valuing the business at ¥172.5 billion (approx. $1.6 billion). Under the terms of the agreements, KKR […]
Rakuten Launches Rakuten Advertising as a Premier Destination for Brands to Discover Customers and Engage Audiences
Rakuten’s latest move unifies its global media portfolio with its award-winning performance marketing technology and digital commerce data For the first time, brands, advertisers and agencies can now harness Rakuten‘s far-reaching media properties, consumer insights and award-winning performance marketing ecosystem with today’s launch of Rakuten Advertising. “Advertisers know their customers, but discovering new ones and building […]
Rakuten TV Launches its AVOD Service in Europe
The First Pan-European VOD Platform Providing Ad-Supported Channels That Offer Hollywood, Local and Exclusive Content for Free Rakuten TV, one of the leading video-on-demand platforms in Europe, announced the launch of its first AVOD – ad-supported video-on-demand – channels within the platform. This new business model will allow viewers to watch a wide range of […]
Rakuten Marketing Powers Programmatic Prospecting Ad Solution with New Artificial Intelligence and Machine Learning Technology
Predictive AI Helps Brands Discover New, Previously Untapped Customers Who Are Ready to Buy Rakuten Marketing has released a new edition of its high-performing programmatic Prospecting product, taking online advertising to an all new level of performance by connecting brands with relevant, in-market audiences they wouldn’t have otherwise found. This new, market-leading edition of Rakuten Marketing […]
Rakuten Marketing Launches New Consent Management Platform
Offering an Integrated Solution, Along with Unique Insights and Consultative Partnerships, Rakuten Marketing Delivers the Tools That Marketers Need to Increase Efficiency, Productivity and Performance Rakuten Marketing, a leading technology company that enables brands to increase sales through data-driven performance marketing, launched a new consent management platform (CMP) for brands, advertisers and publishers, compliant with […]
Rakuten Marketing Survey: Global Organizations Anticipate 26 Percent Marketing Budget Loss in 2018
Rakuten Marketing Survey’s Report, Identifies Marketers’ Fear of Budget Waste as E-commerce Continues to Expand Globally Rakuten Marketing, the leading technology company that enables brands to increase sales through data-driven performance marketing, announced results from its newest global report. The Rakuten Marketing “What Marketers Want in 2018: Five Strategic Opportunities for 2018” survey polled over […]
Rakuten Marketing Centralizes Publisher Ecosystem to Optimize Online Ad Inventory
Rakuten Marketing Has Created A Centralized Publisher Ecosystem Across Its Affiliate, Display And Search Marketing Channels Rakuten Marketing, a leading technology company that enables brands to increase sales through data-driven marketing, announced it has created a centralized publisher ecosystem across its affiliate, display and search marketing channels, alongside dedicated teams responsible for operations and technology innovation. […]
Rakuten Marketing Snags Programmatic Pioneer Neal Richter As CTO
RTB whiz Neal Richter is the new CTO at Rakuten Marketing, the marketing solutions subsidiary of Japanese ecommerce giant Rakuten. Richter, who serves as a technical adviser to a number of ad tech startups, including Metamarkets and nToggle, joins the company after more than seven years with Rubicon Project, most recently as CTO. At Rakuten, […]
Rakuten Is Looking To Acquire PopSugar For $580 Million
We’ve heard PopSugar is the latest online content company that Japanese conglomerate Rakuten is about to snap up. These things could always fall apart, but should the deal go through, we’re told it will happen in the next couple of weeks and that Rakuten will buy PopSugar for $580 million. To put this in perspective, AOL bought the Huffington […]
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