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Follow the launches, price changes and new rules that change where you can buy ad spots. Each story is dated and filed under the companies involved.
6 events for Semasio
Open SemasioSemasio Launches Multi ID
New Solution for Post-Cookie Identifiability Leverages an ID-Agnostic Approach to Advertising Semasio, the leading provider of contextual targeting and semantic audience solutions, announced the launch of its Multi ID solution. Multi ID harmonizes a range of different identifiers, enhancing consumer identifiability and engagement so advertisers can effectively reach their target audience even as tracking cookies […]
Fyllo | Semasio Rebrands to Semasio, Launches Contextual●PLUS
Powerful New Features Ensure Near-Real-Time Contextual Analysis and Audience Extensions To Drive High-Performing Ad Placements Fyllo | Semasio, the leading provider of next-gen contextual targeting solutions powered by advanced semantic technology, announced the launch of ContextualPLUS, a revolutionary product capable of generating precise contextual targeting segments from a minimal dataset of just 300 seed records. Powered […]
ThinkNow Taps Semasio to Bring Multicultural Audiences to Programmatic Advertising
Partnership makes rich, zero-party consumer data from Hispanic, Black/African American, Asian, and LBGTQ+ audiences available, for the first time in programmatic media planning and buying. Semasio, a pioneer of targeting and insight solutions for programmatic advertising, has partnered with ThinkNow, a full-service, cross-cultural research technology company, to bring zero-party multicultural data to the programmatic ecosystem. […]
ThinkNowSemasio
PubMatic and Semasio Expand Partnership and Deliver Increased Reach for Omnicom Media Group
By activating Semasio’s audience segments within PubMatic’s Audience Encore, OMD Netherlands and OMG Germany engaged more consumers compared to DSP activation Today, PubMatic, a sell-side platform that delivers superior outcomes for digital advertising, and Semasio, a pioneer in Unified Targeting, which seamlessly combines audience, and contextual targeting on the buy- and the sell-side, announced an […]
Semasio and The Trade Desk Expand Partnership to Let Advertisers Combine Contextual and Audience Targeting
Today, Unified Semantic Targeting provider Semasio and leading independent Demand Side Platform (DSP) The Trade Desk™ announce the extension of their partnership, offering The Trade Desk’s clients a greater range of targeting options. Advertisers will now be able to unify […]
RMT And Semasio Introduce Motivation-Based Targets
Now available in leading DSPs and the LiveRamp Data Marketplace 95% of decision making is subconscious. (Dr. Gerald Zaltman, Harvard) 65% of the sales and branding effect of brand advertising is delivered by the creative. (TRA, Apollo, NC Solutions are formerly known as Nielsen Catalina, Mars Catalyst) That 65% consists of subconscious motivating signals emanating from the […]
SemasioLiveRamp Data MarketplaceDSPs
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