News

Follow the launches, price changes and new rules that change where you can buy ad spots. Each story is dated and filed under the companies involved.

8 events for SiriusXM

Open SiriusXM

SiriusXM to sell YouTube audio ads

They'll be exclusive ad representative in the US. Sponsored by Podscribe. Join us at the Innovation Stage at POSSIBLE! Learn how to buy audio more effectively and drive measurable results with Podscribe’s Matt Drengler. April 29, 12:10 PM ET. Save your spot. https://podnews.net/cc/3429 Visit https://podnews.net/update/youtube-sirius-audio-sell-ads for the story links in full, and to get our daily newsletter.

SiriusXM Media Becomes Exclusive Audio Advertising Representative for YouTube in the United States

YouTubeSiriusXM Mediaadvertisers

UpdateRadio · Sales representationUnited StatesFavicon of SiriusXMSiriusXM

SiriusXM creates a podcasting brand safety and suitability tool for advertisers

Sirius XM introduced a brand safety and suitability verification solution for podcast advertisers and agencies that it hopes will attract bigger advertisers.

SiriusXM, Pandora, and Stitcher Advertising Organizations Unite as SXM Media

Sirius XM Holdings Inc. announced that it is establishing a new combined advertising sales organization spanning its SiriusXM, Pandora, and Stitcher audio entertainment platforms and services. The new group, which will operate under the name SXM Media, will create a unified sales team, powering the audio advertising experience across its three iconic listening platforms, which […]

SiriusXMPandoraStitcherSXM Media

RenamedRadio · MergerGlobalFavicon of SiriusXMSiriusXM

SiriusXM Completes Acquisition of Stitcher

Sirius XM Holdings Inc. announced that it has completed its acquisition of Stitcher and is moving forward as the premier full-service platform for podcast creators, publishers, and advertisers. With this acquisition, SiriusXM adds Stitcher, a longtime pioneer in podcasting, to its leading audio entertainment platform. Alongside Pandora, Simplecast, and AdsWizz, Stitcher strengthens SiriusXM’s position in this […]

SiriusXMStitcher

AcquisitionPodcasts · AcquisitionGlobalFavicon of SiriusXMSiriusXM

SiriusXM Completes Stitcher Acquisition; Group Nine Media Diversifies Its Revenue … With Pet Insurance

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Done Deal SiriusXM completed its $300 million purchase of Stitcher on Monday, its latest move to build the satellite radio company into a podcasting empire. The Stitcher app gives listeners access to podcasts from the likes of Freakonomics Radio, the Oprah Winfrey Network and Conan O’Brien […]

AcquisitionGlobalFavicon of SiriusXMSiriusXM

SiriusXM to Acquire Stitcher

Transaction will Combine the Leading Audio Entertainment Company in the U.S. with a Pioneer in Podcast Production, Distribution, and Ad Sales Acquisition will Create the Premier Full-Service Platform for Podcast Creators, Publishers, and Advertisers Stitcher Podcasts Include Freakonomics Radio, My Favorite Murder, How Did This Get Made?, SuperSoul Sunday from The Oprah Winfrey Network, Office […]

SiriusXMStitcher

AcquisitionPodcasts · AcquisitionUnited StatesFavicon of SiriusXMSiriusXM

SiriusXM Acquires Podcast Management and Analytics Platform Simplecast

With SiriusXM AdTech Subsidiary AdsWizz, Acquisition Enables End-to-End Offering for Podcasters on One Platform, from Creation to Monetization SiriusXM announced the acquisition of Simplecast, a leading podcast management platform that enables podcasters to publish, manage, and measure their content. The Simplecast solution, paired with the award-winning monetization platform of AdsWizz, the adtech subsidiary of SiriusXM, creates […]

SiriusXMSimplecast

AcquisitionPodcasts · AcquisitionGlobalFavicon of SiriusXMSiriusXM

Ad buying news, by email

Get the biggest stories from our news timeline in your inbox.

Every line carries the date it happened, not the date we added it, and links to its source.

Subscribe to the feed