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Follow the launches, price changes and new rules that change where you can buy ad spots. Each story is dated and filed under the companies involved.
10 events for Sonobi
Open SonobiEx-Sonobi Exec John Donahue Launches Programmatic Algo Startup Backed by The Trade Desk
Biddable Assets’ platform integrates brands’ live sales data to create tailor-made media optimization algorithms.
Sonobi Builds Industry-First Partnership with Captify and MediaMath for Programmatic CTV Advertising
Shared initiative will deliver comprehensive CTV solutions from a trifecta of trusted programmatic partners Sonobi revealed a new programmatic advertising partnership with Captify and MediaMath to offer brands a path to launch or scale their CTV advertising efforts. CTV, or connected television, is one of the fastest-growing opportunities for advertisers. However, there’s a major challenge: […]
SonobiCaptifyMediaMath
Sonobi Acquires Amply to Deliver Comprehensive Monetization and Programmatic Solutions for Publishers and Advertisers
Combined entity will be powered by enhanced consumer-direct first-party data and strengthened identity graph Sonobi, an advertising technology marketplace that enables premium publishers and buyers to directly collaborate and build consumer-focused campaigns, today announced the acquisition of Amply, a digital platform that provides push notification technology to its existing network of over 110 million subscribers […]
SonobiAmply
Sonobi Partners with HUMAN (Formerly White Ops) to Safeguard Platform from Sophisticated Bot Fraud
Sonobi, an ad-tech company that enables premium publishers and buyers to directly collaborate and build consumer-focused campaigns, announced their integration with cybersecurity company HUMAN, best known for collectively protecting enterprises from bot attacks and fraud. This partnership supports Sonobi’s initiative to provide the largest independent identity-agnostic, omnichannel media platform. HUMAN’s Advertising Integrity, the first MRC […]
Sonobi & JW Player New Partnership Announcement
Sonobi, an advertising technology company that connects advertisers directly with individuals through premium media companies, announced today its newly-launched integration with JW Player. A core focus for Sonobi over the last 18 months has been to expand its offering of Video and Connected TV (CTV) products. Sonobi’s goal is to bring its proprietary identity and […]
JW PlayerSonobi
Sonobi Launches GDPR Consent Management Platform
Sonobi, a Leading Addressable Technology Provider Now Powers Advertising Industry with Consent Capabilities Sonobi has announced a privacy-by-design GDPR Consent Management Platform (CMP) providing publishers with a solution to ensure transparent consent, compliance and continuity in accordance with the General Data Protection Regulation (GDPR) legislation. Sonobi’s addressable platform, JetStream, now not only supports people-based advertising but […]
Sonobi Announced Direct Platform for Programmatic; Guarantees on Advertiser Target Audiences: JetStream™
Addresses Industry Challenges in Programmatic Marketplace at its Annual Conference NEW YORK – Sonobi, a leading independent provider of quality, premium digital inventory, introduced guaranteed targeting on display campaigns through its JetStream platform. The announcement was made at Sonobi’s annual “Premium Programmatic 360” conference in New York, where industry leaders and colleagues from major brands, […]
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