SonobiTV Launches Boost: A New Way to Extend Reach and Maximize Campaign Impact
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“Sonobi, a leading innovator in digital media technology, today announced the launch of Boost by Sonobi — a first-of-its-kind solution that helps advertisers unlock greater reach, sustain audience scale, and extend the impact of their campaigns across every connected device in the household. Built to solve two of the most persistent challenges in digital advertising […] The post SonobiTV Launches B”Source
Exchanges
Ex-Sonobi Exec John Donahue Launches Programmatic Algo Startup Backed by The Trade Desk
Biddable Assets’ platform integrates brands’ live sales data to create tailor-made media optimization algorithms.
SonobiTV Launches Strategic Tariff Advertising Packages to Support Advertisers Facing Market Uncertainty
Sonobi Builds Industry-First Partnership with Captify and MediaMath for Programmatic CTV Advertising
Shared initiative will deliver comprehensive CTV solutions from a trifecta of trusted programmatic partners Sonobi revealed a new programmatic advertising partnership with Captify and MediaMath to offer brands a path to launch or scale their CTV advertising efforts. CTV, or connected television, is one of the fastest-growing opportunities for advertisers. However, there’s a major challenge: […]
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Sonobi Acquires Amply to Deliver Comprehensive Monetization and Programmatic Solutions for Publishers and Advertisers
Combined entity will be powered by enhanced consumer-direct first-party data and strengthened identity graph Sonobi, an advertising technology marketplace that enables premium publishers and buyers to directly collaborate and build consumer-focused campaigns, today announced the acquisition of Amply, a digital platform that provides push notification technology to its existing network of over 110 million subscribers […]
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Sonobi Partners with HUMAN (Formerly White Ops) to Safeguard Platform from Sophisticated Bot Fraud
Sonobi, an ad-tech company that enables premium publishers and buyers to directly collaborate and build consumer-focused campaigns, announced their integration with cybersecurity company HUMAN, best known for collectively protecting enterprises from bot attacks and fraud. This partnership supports Sonobi’s initiative to provide the largest independent identity-agnostic, omnichannel media platform. HUMAN’s Advertising Integrity, the first MRC […]