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16 events for Taptica
Open TapticaTaptica International Rebrand Reflects Video Advertising Leadership
Tremor International Ltd, a global leader in advertising technologies, announced that it has rebranded, changing its name from Taptica International to Tremor International, positioning itself as one of the leading independent video advertising companies in the US Tremor International will function as the parent company for three separate divisions: recently acquired Tremor Video (branded video […]
Taptica International Rebrand Reflects Video Advertising Leadership; Bidstack Reveals Results of Independent Study by Lumen Research
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Taptica International rebrand reflects video advertising leadership; Bidstack reveals results of independent study by Lumen Research; digital ad […]
Taptica Acquires RhythmOne; Snap Inc. Announces Q4 & Full Year 2018 Financial Results
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: Taptica Acquires RhythmOne; Snap Inc. Announces Q4 & Full Year 2018 Financial Results; and IPA Issues Urgent Call […]
Taptica To Acquire Ad Tech Roll-Up RhythmOne For $176M
Taptica will acquire RhythmOne for $176 million in an all-stock deal, the companies said Monday. The mobile ad tech firm also gets a matryoshka doll of assets along with RhythmOne, including assets from the latter’s previous acquisitions of YuMe, Burst Media and parts of RadiumOne. Taptica characterized the deal as a bid for connected televison […]
TapticaRhythmOne
Taptica Buys Tremor Video DSP; Bitposter Launches Direct Marketplace
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: USD$50m (£38.5m) for Tremor Video’s DSP; Bitposter Direct Marketplace; ABC accreditation for Integral Ad Science; European Viewability Certification Framework; QDOT goes Uruguay; […]
TapticaTremor Video DSP
Taptica Acquires Tremor Video’s DSP; Kepler Integrates with LiveRamp
ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: Taptica buys Tremor Video’s DSP; Kepler partners with LiveRamp; Videology and Tru Optik parter; Cuebiq launches new IoT Audiences; inMarket integrates with […]
Taptica Acquires Tremor Video’s Demand-Side Platform for $50 Million
Tremor Video DSP will operate as an independent division of Taptica, and will be led by Lauren Wiener, who has served as Tremor Video’s president of buyer platforms for nearly five years. Taptica, a global end-to-end mobile advertising platform that helps the world’s top brands reach their most valuable users with the widest range of […]
Taptica Enters the Japanese Market through Partnership with Leading Local Ad Agency, Adinnovation
Taptica (AIM: TAP), a global end-to- end mobile advertising platform for advertising agencies and brands, announces that it has entered into a partnership with Adinnovation Inc. (“Adinnovation”), a specialized marketing company headquartered in Japan providing comprehensive services for monetization of apps. This follows the establishment of Taptica’s office in Seoul, South Korea last year and, […]
JapanTaptica and Adways Korea Sign Partnership Agreement to Promote Global Mobile Marketing Campaigns
Taptica (AIM: TAP), a global end-to-end mobile advertising platform for advertising agencies and brands, announces that it has entered into a partnership with Adways Korea (“Adways”), a leader in mobile marketing leveraging its strong Asia network and part of the TSE-listed Adways Inc. group (TSE: 2489). This follows the recent establishment of Taptica’s office in Seoul, South Korea […]
TapticaAdways Korea
South KoreaTaptica Expands in Asia-Pacific with Establishment of Korean Office
Taptica (AIM: TAP), a global end-to-end mobile advertising platform for advertising agencies and brands, announces that it has expanded its presence in the Asia-Pacific region (APAC) with the opening of an office in Seoul, South Korea. This follows the recent establishment of an office in Beijing, China. The new office is located in the Gangnam […]
Taptica Now Integrates with Instagram Ads API
Taptica (AIM: TAP), a global end-to-end mobile advertising platform for advertising agencies and brands, is pleased to announce that, through AreaOne Ltd, the Company’s wholly-owned subsidiary accredited Facebook® Marketing Partner, it has integrated with the Instagram Ads API. As a result, Taptica now enables advertisers to run campaigns across the widest range of traffic sources […]
InstagramTaptica Shells Out $17 Million To Acquire Facebook Marketing Partner AreaOne
Mobile numbers are moving up and to the right – and social is along for the ride. Taptica is looking to take advantage of that trend. The mobile DSP announced Tuesday that it would fork over $17 million to acquire programmatic social marketing tech company AreaOne, formerly known as SocialClicks. Both companies maintain their headquarters in […]
AreaOneTaptica
Taptica Opens Offices in New York City to Offer Mobile Advertising Services
Leading data-driven advertising solutions company also appoints Melissa Dickman as Regional Vice President of Sales to promote services to ad agencies and brands on East Coast NEW YORK – Taptica, the leading mobile user-acquisition platform for advertising agencies and brands, announced that the company has opened offices in New York City. The company also announced […]
Taptica Launches Ad-Analytics Tool Delivering Unprecedented Insights into Mobile User Behavior
Easy-to-use tool provides user data transparency to ad agencies, brands and app developers for fine-tuning mobile ad campaigns to increase user retention and ROI SAN FRANCISCO – Taptica, a leading provider of mobile user acquisition and targeting technology, launched a data analytics tool that delivers unprecedented insights into mobile user behavior and demographics for precise […]
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