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New Vericast Survey Highlights Advertising Paradox

Consumers want a personal experience without sacrificing privacy A recent consumer survey by Vericast validated a paradox about personal data that puts marketers in a tough spot. When it comes to digital advertising, consumers want a custom experience – but not at the expense of privacy. Vericast conducted a survey of 1,000 consumers in the […]

Vericast Expands Technologically Advanced Influencer Marketing Solution

Strong campaign performance leads to new verticals, addition of TikTok Vericast announced the expansion of its best-in-class influencer and paid social marketing solution to include TikTok, the world’s fastest growing video platform. Following a year of nearly 40% growth and success among clients in the consumer packaged goods vertical, the solution is available now to […]

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Vericast Announces High-Impact Enhancements for CTV

Vericast, a leading marketing solutions company that delivers actionable insights and operational expertise at scale, is announcing enhancements to its Connected TV (CTV) solution from its Valassis line of business. The upgraded features empower brands to reach their ideal audiences through proprietary customer data, a unique Household Connect™ approach and dynamic creative personalization. Household Connect […]

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