News

Circana data brings retail-media transparency to Walgreens Advertising Group

Advertisers buying Walgreens Advertising Group's retail media can now see performance backed by Circana's sales data.

Advertisers→Walgreens Advertising Group→Circana

UpdateCommerce · Data partnershipGlobalWalgreens Advertising Group5 months ago

Walgreens Advertising Group Announces Launch of Self-Serve Programmatic and Clean-Room Solutions

New solutions give brand advertisers the ability to serve more relevant, personalized ads to consumers while avoiding duplication Today, Walgreens Advertising Group (wag) announced it will be launching new self-serve programmatic and clean-room solutions allowing brand advertisers to run campaigns more openly on their own terms. The new self-serve programmatic solution will offer the ability […]

Advertisers→Walgreens Advertising Group

LaunchedCommerce · Buying accessUnited StatesWalgreens Advertising Group5 years ago

Walgreens Advertising Group Expands Into Advanced TV

Brands can now use the pharmacy chain’s first-party data in their television buys.

Walgreens Advertising Group→TV advertisers

LaunchedCTV · First-party dataGlobalWalgreens Advertising Group5 years ago

Say Hello to Walgreens Advertising Group, the Latest Retail Media Network

WAG could draw spend from media budgets traditionally reserved for physical in-store promotions, but economies of scale and WAG’s ease-of-use as a platform will determine its fortunes.

UpdateGlobalWalgreens Advertising Group6 years ago