News

The Wall Street Journal Offers Advertisers a Performance Guarantee Timed to the Election

Some brands are going dark for the election. WSJ has data to convince them otherwise.

UpdateGlobalWall Street Journal2 years ago

Wall Street Journal seeks to broaden subscriber base in multi-million-dollar campaign

CampaignGlobalWall Street Journal2 years ago

How The Wall Street Journal is leveraging first-party data and ensuring brand safety for advertisers

UpdateGlobalWall Street Journal3 years ago

The Wall Street Journal Touts First-Party Data as Key to Repeat Media Buys

Advertisers were 37% more likely to renew if their prior campaigns used first-party data.

AcquisitionGlobalWall Street Journal5 years ago

The Wall Street Journal, Barron’s Group Emphasize First-Party Data to Advertisers

Executives showcased new data on changing consumer behavior at the NewFronts.

UpdateGlobalWall Street Journal6 years ago

The Wall Street Journal Offers Ad Recall Guarantee to Print Advertisers

The offer is in response to brands’ hardship in light of the coronavirus.

UpdateGlobalWall Street Journal7 years ago

The Wall Street Journal takes aim at social media ‘noise’ in new ad campaign

You’d think we know better, but it’s telling that today’s newspapers need to remind us there’s a difference between a meme or an ad we see on Facebook versus a well-sourced news article.

UpdateGlobalWall Street Journal7 years ago

The Wall Street Journal Serves Up Semantically Targeted Ads Programmatically

The Wall Street Journal recently began serving up content-driven ads, where a subscriber reading about oil prices might see a display unit with related content – thought leadership from financial advertisers like HSBC, Credit Suisse, Blackrock and ING. To ensure those ads are next to relevant content, the newspaper works with Smartology’s semantic profiling technology, […]

LaunchedGlobalWall Street Journal9 years ago

BBC Advertising and Wall Street Journal ramp up programmatic ads with Smartology

BBC.com and The Wall Street Journal are among the first first premium publishers to use Smartology’s new programmatic ad platform that uses ‘semantic matching’.

Smartology→BBC.com

UpdateProgrammatic · Inventory integrationGlobalWall Street JournalBBC9 years ago

The Wall Street Journal Tackles Fake News in New Campaign

A look inside what it takes to report a big story.

CampaignGlobalWall Street Journal10 years ago

The Wall Street Journal is running its first big native ad campaign in the UK

The Wall Street Journal has unwrapped its first ambitious native ad campaign in the U.K., a multimedia campaign for antivirus software Bitdefender that was three months in the works. “This is not a corporate puff piece,” said the Journal’s Aaron Robinson. As impressive as it may be, publishers are increasingly facing questions from ad buyers wanting campaigns that actually impact advertisers’ bottom line, though.

UpdateUnited KingdomWall Street JournalNative display ad10 years ago

The Wall Street Journal and New York Post Consolidate Advertising Production on Mediaspectrum Platform

MIAMI BEACH, Fla. – Mediaspectrum, Inc.® announced News Corporation’s Dow Jones & Company has expanded its trust in the Mediaspectrum platform with upgrade deployments and newly consolidated advertising production operations for The Wall Street Journal and New York Post. “With this integration, we’re confident a unified platform will prove even more valuable for our business […]

Mediaspectrum→Dow Jones→Wall Street Journal

UpdatePrint · Inventory integrationGlobalWall Street JournalNew York Post11 years ago