News

Weischer invests in AI firm Erason to cut ad wastage

Ad marketer Weischer is investing in Erason, an AI firm, aiming to reduce scatter loss in advertising.

Weischer→Erason

UpdateProgrammatic · Data partnershipGlobalWeischer2 months ago

Weischer invests in AI firm Erason to cut wasted ad reach

German ad sales house Weischer invested in AI company Erason to reduce wasted reach in its media sales, aiming to make campaigns more efficient for advertisers.

Weischer→Erason

UpdateOut-of-home · Measurement integrationGlobalWeischer2 months ago

Weischer startet Media-Tool, das Über-50-Jährigen ins Visier nimmt.

LaunchedGlobalWeischer1 year ago

Weischer startet Agentur für Branded Entertainment

LaunchedGlobalWeischer1 year ago

Weischer starts Prebid-based bookings for its DOOH inventory

Advertisers can now buy Weischer's digital out-of-home inventory in Germany through Prebid-based programmatic bookings.

Prebid→Weischer

LaunchedOut-of-home · Auction infrastructureGlobalWeischer2 years ago

CEO von Weischer JvB: "Stärkung unserer Programmatic-DOOH-Kompetenz hat Priorität"

UpdateGlobalWeischer3 years ago

Neue Werbemöglichkeiten: Weischer rollt Gaming-App in Kinos in ganz Deutschland aus

UpdateGermanyWeischer5 years ago

WerbeWeischer: Die Dachmarke heisst jetzt Weischer

RenamedGlobalWeischer7 years ago