News
Follow the launches, price changes and new rules that change where you can buy ad spots. Each story is dated and filed under the companies involved.
26 events for Xaxis
Open XaxisXaxis Romania in Collaboration with Adelaide Offers Attention Measurement Services for Renowned Brands
Xaxis Romania and Adelaide, the leader in attention-based media quality measurement, announce a strategic partnership offering advertisers advanced attention measurement and activation capabilities for digital campaigns. Thanks to this partnership, GroupM Romania clients can use Adelaide metrics to achieve superior results […]
AdelaideXaxis Romania
RomaniaXaxis Switzerland Partners with Adelaide to Transform Programmatic Media Buying
Xaxis announces a partnership with Adelaide to transform programmatic media buying with the launch of a first-to-market solution that enables advertisers to transact using attention metrics. With this partnership, advertisers can leverage Adelaide’s omnichannel attention metric, AU, to increase the transparency […]
AdelaideXaxis
SwitzerlandXaxis Global CEO Nicolas Bidon On The Appeal Of Programmatic During A Pandemic
Nicolas Bidon, global CEO of Xaxis, GroupM’s programmatic arm, is on a Duolingo streak. When stay-at-home orders were instituted, Nicolas started using the language app on a daily basis to brush up on his Spanish – and stay sane. He’s completed more than 100 days of lessons in a row so far and counting. “Throughout the […]
Xaxis Delivers the Full Power of Creativity in Programmatic with the Launch of Xaxis Creative Studios
XCS works with creative and media agencies to assemble and deliver enhanced creative executions and drive better outcomes for brands Xaxis, GroupM’s advanced programmatic arm, has launched Xaxis Creative Studios (XCS), a new creative hub to bridge the gap between great creative ideas and advanced, data-driven, multi-channel execution. Staffed by designers and interactive developers, XCS […]
VietnamMarketers Plan Global Increase in ‘Outcome-Driven Media’ as Digital Attention Turns to Better Success Measurement
LONDON — A global survey of almost 5,000 digital media marketers reveals that the vast majority plan to increase their investment in the emerging field of ‘outcome-driven media’ to address growing media complexity and better understand the impact of their campaigns on business results. Why do digital media marketers plan to invest in outcome-driven media? See […]
Xaxis Launches Native Ad Specialist plista in Singapore and Taiwan
plista Offers First Single Source, Programmatic Solution for Buying Desktop and Mobile Native Ads Across In-Feed, Outstream Video, Recommendation Widgets and In-Ad Formats TAIPEI, Taiwan & SINGAPORE – Xaxis, the world’s largest programmatic audience company, announced the launch of native ad specialist plista in Singapore and Taiwan. Part of the Xaxis portfolio, plista is the […]
WPP’s Xaxis to Acquire Triad Retail Media
Deal Will Establish Xaxis in Fast-Growing Retail Media and E-Commerce Markets; Provides Triad with Direct Access to Technology and Resources of Xaxis and WPP NEW YORK – Xaxis, the world’s largest programmatic audience company, announced an agreement to acquire, subject to regulatory approval, Triad Retail Media, the global leader in digital retail media advertising, from Rockbridge Growth […]
XaxisTriad Retail Media
Xaxis Hatches Three-Prong Plan To Improve Programmatic Buying
Xaxis is placing three bets on how it can evolve programmatic buying, according to global COO Nicolle Pangis. One, it wants to understand the entire consumer life cycle. That means using historical data and a team of data scientists to figure out when someone enters the market for an item and the best time to […]
Xaxis Launches in Montreal; Jason Cobbler to Lead Office as Director, Account Services
MONTREAL – Xaxis, the programmatic audience company, announced today the opening of a new Montreal office to support operations and ongoing expansion in the French-Canadian market. The office will serve as a local resource for Quebec advertisers and agencies, providing in-market expertise for brands’ programmatic initiatives. Jason Cobbler, director, account services at Xaxis will serve […]
Xaxis Launches Native Ad Specialist plista in U.S. and Canada
plista is Industry’s First Single Source, Programmatic Solution for Buying Desktop and Mobile Native Ads Across In-Feed, Outstream Video, Recommendation Widgets and In-Ad Formats NEW YORK – Xaxis, the world’s largest programmatic media and audience platform, announced the launch of native ad specialist plista in the U.S. and Canada markets. plista, which is part of […]
WPP’s Xaxis Is Bringing Its Native Advertising Arm to North America
Xaxis, WPP's programmatic media and advertising platform, will soon use its German native advertising arm for the first time in hopes of capturing part of North America's growing native programmatic advertising market.
Xaxis Launches Xaxis Radio, a Programmatic Audio Advertising Solution, in APAC
SINGAPORE – Xaxis, the world’s largest programmatic media and audience platform, announced the launch of Xaxis Radio, a programmatic buying product new to the APAC region. Through Xaxis Radio, advertisers can execute at-scale digital radio buys across inventory from more than 90 local broadcasters and top-tier Internet radio pure-players, including MediaCorp, Astro and iRadio networks. […]
Xaxis Launches Political Ad Platform in APAC; TubeMogul Unveils AU Programmatic TV Landscape
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Xaxis launches political ad platform in APAC; TubeMogul unveils AU programmatic TV landscape; Saatchi & Saatchi buys […]
Xaxis Launches In New Zealand To Meet Growing Demand For Programmatic Advertising Solutions
AUCKLAND – Xaxis, the world’s largest programmatic media and technology platform, has expanded its operations into New Zealand, providing marketers across the Tasman with the full suite of Xaxis’ audience buying solutions. This launch further strengthens Xaxis’ leading position in the APAC region. In the past three years, Xaxis has expanded regional coverage to 18 […]
Xaxis Brings Programmatic to Political Advertising with Xaxis Politics, First Ad Targeting Solution to Leverage Offline Voter Data for Reaching U.S. Voters across All Digital Channels
Partnership with Haystaq DNA Enables Political Advertisers to Utilize Industry’s Largest and Most Accurate Offline Voter Database for Digital NEW YORK – Xaxis, the world’s largest programmatic media and technology platform, announced today the launch of Xaxis Politics, the industry’s first targeted political advertising solution for reaching U.S. voters across all digital channels without utilizing […]
Haystaq DNAXaxisPolitical advertisers
United StatesXaxis Brings Moment Marketing to MENA Region with Launch of Xaxis Triggers
Region’s First Programmatic Moment Marketing Solution Enables Brands to Synchronise Campaigns with Real Time Events, Including Stock Prices, Weather Conditions and TV Ads DUBAI, United Arab Emirates – Xaxis, the world’s largest programmatic media and technology platform, announced the launch of its moment marketing solution, Xaxis Triggers, in the MENA region. The product is the Middle […]
Xaxis Launches Xaxis Viewpoint, the First 100% Guaranteed Viewable Product in Asia Pacific
New Product Sets New Standard for the Region by Offering Advertisers a Guaranteed 100% Viewable Solution Singapore – Xaxis, the world’s largest programmatic media and technology platform, announced the launch of Xaxis Viewpoint in Asia Pacific. Xaxis Viewpoint is the first fully programmatic product to guarantee 100% viewability in Asia Pacific. At launch, Xaxis Viewpoint […]
Xaxis Launches Light Reaction, Mobile-First Performance Business with Innovative Outcomes-Based Media Model
Global Business Provides Guaranteed Pricing Tied to Clearly Defined Customer Outcomes Such as Sales, Leads and Downloads; German Retailer Walbusch Sees New Customer Sales Jump 17 Percent NEW YORK – Xaxis, the world’s largest programmatic media and technology platform, announced the formal launch of Light Reaction, a new mobile-first performance advertising business with an innovative […]
Xaxis Partners with Global to Introduce Xaxis Audio, UK’s First Programmatic Product for Buying Digital Audio Ads
New Product Allows Advertisers to Buy Inventory from More than 70 Digital Audio Publishers Across Global’s Digital Audio Exchange (Dax) Including Global’s brand portfolio, Bauer Media’s Absolute Radio, audioboom and Rdio LONDON – Xaxis, the world’s largest programmatic media and technology platform, announced the launch of Xaxis Audio, the UK’s first programmatic product for buying […]
United KingdomXaxis Purchases Leading Mobile App and Cross-Screen Advertising Platform ActionX
Deal Strengthens Company’s Global Mobile and Performance Offerings with Addition of ActionX Products, Technology and Team NEW YORK – Xaxis, the world’s largest programmatic media and technology platform, announced it has acquired ActionX, a leader in mobile app and cross-screen advertising. The acquisition enables Xaxis to incorporate ActionX’s proprietary technology into the Xaxis offering, providing […]
XaxisActionX
Xaxis Launches in the Middle East and North Africa; Brings World’s Most Powerful Programmatic Platform to Region’s Digital Media Market
Regional Firsts Include Groundbreaking Second-Screen Solution Xaxis Sync and Turbine, Industry’s First Real-Time Data Management Platform NEW YORK & LONDON & DUBAI, United Arab Emirates – Xaxis, the world’s largest programmatic media and technology platform, announced the official launch of operations in the Middle East and North Africa (MENA). Headquartered in Dubai, Xaxis MENA will […]
Xaxis Launches in Finland; Brings Industry’s Most Advanced Programmatic Platform to Finnish Advertisers
Pasi Bruun Tapped to Lead Operations as Director, Finland LONDON & HELSINKI – Xaxis, the world’s largest programmatic media and technology platform, announced the launch of operations in Finland. Digital media veteran Pasi Bruun has been named director, Finland and will lead operations in the Finnish market. [blockquote cite=”Pasi Bruun, Xaxis Finland” type=”left”]There’s a real […]
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