Over-the-counter medicines advertising rules by market
See where ads in this category can run, on what conditions, and where they can't. Each market's rule comes with its source.
FranceConditionalApproval before it runs“La publicité auprès du public est limitée à certains produits.”
SourceChecked Sep 30, 2026
ItalyConditionalApproval before it runs“Nessuna pubblicità di medicinali presso il pubblico può essere effettuata senza autorizzazione del Ministero della salute”
SourceChecked Sep 30, 2026
PolandConditionalRequired wording“Reklama produktu leczniczego nie może wprowadzać w błąd, powinna prezentować produkt leczniczy obiektywnie oraz informować o racjonalnym stosowaniu.”
SourceChecked Sep 30, 2026
This is the market's law, not a publisher's policy. A publisher can still refuse a category the law allows.