Who runs the purchase

Managed service

The publisher's own sales team runs the buy for you, with a rep and a signed insertion order. It usually has the highest minimum.

Where you'll see it on Ad Spot FinderPublishers sold by their own team

Related terms

Self-serviceYou buy it yourself in the publisher's console, no calls needed. Open an account, set your budget or dates, and pay by card.
Self-serve DSP accountYou open an account on the publisher's own demand-side platform, like Amazon DSP, and run your campaigns yourself. Its minimum spend is separate from the console's or a managed buy's.
Through your DSPYou buy from inside a DSP account you already run, either in an auction or through a deal the publisher sets up for you.
ResellerThe publisher doesn't sell for itself. A reseller or sales house sells its ad spots, and you buy from them.
Ad marketplaceA third-party marketplace for newsletters, podcasts or billboards lists the ad spot. You buy it there instead of from the publisher.
Media agencyYou hire a media agency and it buys for you, often through its own accounts. Some publishers only sell to agencies.

All glossary terms