How it transacts

Programmatic guaranteed (PG)

A deal ID at a fixed rate for reserved impressions. You commit up front like a direct buy, but run it through your DSP. It's the guaranteed kind of private deal.

Where you'll see it on Ad Spot FinderDSPs & ad exchanges

Related terms

Preferred dealThe publisher offers you ad spots at a fixed price before they go to auction, and you are free to pass.
Private deal / deal ID (PMP)The publisher gives you a deal ID for agreed ad spots, and you switch it on in your DSP. The publisher needs its own selling account to offer one.
Private auctionA deal ID where you still bid, but only invited buyers take part and the publisher sets a floor price. It's the bidding kind of private deal.
Open auctionAny eligible buyer bids for each impression through an ad exchange. It is also called real-time bidding (RTB).

All glossary terms