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2 buying options, with the steps, what each takes and the minimum spend.
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1 ad spot, with formats, rates and how each is bought.
Billboard ad · Web
Sold by CPM. The rates are behind the lock.
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Each ad spot filed under where it runs — web, video, search, TV — so you know which one you are buying.
The DSPs that reach this site, and who runs its ad sales.
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What the law in this seller's market says about the categories that need care. The seller's own policy can be stricter.
The same brand in another market, usually with its own sales team and rate card. Which edition you buy is a real decision.