Where to Advertise in China
The Chinese ad ecosystem: Baidu, Tencent and Alibaba's networks, the video platforms, and the English-language China press.
Ranked by Tranco traffic rank — the lower the number, the more visited the site. Buying says whether the spots are bid for or bought at a set rate; language is the one the site publishes in.
| # | Tool | From | Spots | Buying | Language | Traffic | Categories |
|---|---|---|---|---|---|---|---|
| 1 | Baidu Ads Search and display ads on China's largest search engine | — | 5 | Auction · Direct | zh | 82 | — |
| 2 | Alibaba Advertising Global B2B wholesale marketplace | — | 5 | Auction | en | 303 | Shopping |
| 3 | Bilibili Chinese video platform for anime and gaming | — | — | — | zh | 335 | Entertainment |
| 4 | Sina News Chinese news portal with 30-plus subject channels | — | 2 | — | zh | 453 | News |
| 5 | Tencent Ads Tencent advertising platform | — | 5 | Auction | zh | 635 | — |
| 6 | iQIYI Chinese video platform for drama, film and variety | — | — | — | zh | 1,472 | Entertainment |
| 7 | South China Morning Post Breaking China, Asia, HK News, Opinions and Insights | — | 6 | — | en | 2,456 | News |
| 8 | China Daily China's largest English-language news portal | — | 1 | — | en | 2,533 | News |
| 9 | Sohu Chinese internet news portal | — | — | — | zh | 968,586 | — |