What you buy

Site skin / wallpaper

An ad that fills the background around the page content. It's usually part of a takeover.

Where you'll see it on Ad Spot FinderPlacement

Related terms

Ad spotWhat a publisher sells and you pay for: one price for one or more placements. Silver, Gold and Platinum packages are ad spots, and so is a podcast sponsorship with one placement.
PlacementOne position where an ad runs, like a leaderboard, a newsletter position or a pre-roll. Publishers sell placements inside ad spots, and the price belongs to the ad spot.
Placement choiceWhether you choose the site and placement, agree it in a deal, or the platform decides where your ad runs. It's a fact about the ad spot.
Takeover / roadblockYou buy every ad position on a page, a section or the whole site for a set time, as one package.
Host-readA podcast or radio ad the host reads in their own words, instead of a pre-recorded ad.
Dedicated sendA newsletter issue that is entirely your ad, sent to the whole list. It's usually the most expensive newsletter placement.

All glossary terms