Fun Digital manages ad operations inside a publisher's Google Ad Manager account as an MCM partner, deciding format and placement across the page. It sets up and continuously optimizes display, native, video and interstitial ad spots on the publisher's own site, and is paid a share of the ad revenue it manages rather than a flat fee.
How to open an account here, what it takes and the minimum spend.
Exchanges of the same type whose publishers are in the same markets, with the same formats, Best for and way in.