Intowow sells publishers a machine-learning tool that sets optimal floor prices for their programmatic auctions segment by segment, aiming to counter buyer bid shading and grow revenue without changing the publisher's existing ad setup. It is paid only a share of the extra programmatic revenue its algorithm creates, with no flat fees.
How to open an account here, what it takes and the minimum spend.
Exchanges of the same type whose publishers are in the same markets, with the same formats, Best for and way in.