Acquired by Headway
June 2018Source
Profile
TierSpecialist
SpecialtyCTV · In-app · Performance
OwnsOwn DSP
Best forApp installs
Third-party verificationDoubleVerify · IAS
MeasurementAdvanced: attribution and lift
AIPredictive audiences
StrengthsSelf-serve account
Access
AccessApplication
Minimum spendNot published
Running campaigns
Campaign controlsBid strategy
TrackingAttribution model
Deals and supplyPrivate marketplace · Allow list · Block list
Support and reportingSupport · Reporting delay · Documentation and training
What you buy
FormatsIn-app · CTV
Deal typesOpen auction · PMP
Reach
publisher1
Direct share0%
Confirmed by the exchange0 / 0
Quality
Ad-heavy sites reached2.5%
Median publisher rank#158,717
Ad spot score0 / 100 · #1,117 of 1,179
Best for
App installsAny industryHigh
How to place an ad
How to open an account here, what it takes and the minimum spend.
As a DSP: exchanges Smadex buys from
1 exchange
Publishers Smadex can sell
Which publishers this platform can sell, largest first.
