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Universal Ads

DSP

Comcast Advertising's self-serve platform for premium TV and CTV inventory from many publishers

Access

AccessSelf-serve account
Minimum spendNot published

What you buy

FormatsCTV
Ad spotsNon-skippable TV/CTV video adsSee ad spots →

Best for

App installsAny industryMedium
Brand awarenessAny industryMedium
Lead generationAny industryMedium
Online salesAny industryMedium
Online salesLocal businessMedium
Online salesRetail & e-commerceMedium

How to place an ad

How to open an account here, what it takes and the minimum spend.

In the news

Update

Dec 11, 2025

Universal Ads Welcomes New Major Publishers to the Universal Audience Network, Unlocking Even More Premium Streaming Content for Social-First Brands

Launched

Jan 6, 2025

Comcast to Launch Industry-Changing, Cross-Publisher Advertising Solution for the Premium Video Category

Publishers Universal Ads can sell

Which publishers this platform can sell, largest first.