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Universal Ads

DSP

Comcast Advertising's self-serve platform for premium TV and CTV inventory from many publishers

Access

How you get inSelf-serve account
Minimum spendNot published

What you buy

FormatsCTV
Ad spotsNon-skippable TV/CTV video adsSee its ad spots →

Best for

App installsAny industryMedium
Brand awarenessAny industryMedium
Lead generationAny industryMedium
Online salesRetail & e-commerceMedium
Online salesLocal businessMedium
Online salesAny industryMedium

How to buy

How to open an account here, what it takes and the minimum spend.

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In the news

Update

Dec 11, 2025

Universal Ads Welcomes New Major Publishers to the Universal Audience Network, Unlocking Even More Premium Streaming Content for Social-First Brands

Launched

Jan 6, 2025

Comcast to Launch Industry-Changing, Cross-Publisher Advertising Solution for the Premium Video Category